GERBER Ippolito Fleitz Group

2015-08-02 05:00

架构师提供的文本描述。Württembergische Lebensversicherung AG在斯图加特市中心的西南端拥有1.4万平方米的土地。其前公司总部于2011年被拆除，取而代之的是一项雄心勃勃的新城市开发，包括零售、办公和住宅空间。建筑和外部设计的竞争是由柏林贝恩德阿尔贝尔斯建筑公司赢得的，而我们被委托为所有公共空间设计室内，并开发一个指导和定位系统。

Text description provided by the architects. Württembergische Lebensversicherung AG owns a 14,000 m² plot of land at the south-western end of Stuttgart’s city centre. Its former company headquarters were demolished in 2011 and replaced by an ambitious new urban development, comprising of retail, office and residential space. The competition for the building and external design was won by architectural firm Bernd Albers Berlin, while we were commissioned to design the interior for all public spaces and to develop a guidance and orientation system.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

内部的设计是为了定位格伯作为一个关键的位置和领先的城市地址。其主轴成功地通过地形，并将市中心与邻近地区连接起来。Gerber本身更像是一条城市大道，而不是一家购物中心。高端设计使其长期可行，而对于那些对奢侈品不太感兴趣的人来说，它仍然是一个低门槛的位置。商城商标具有高质量的环境、便捷的定位和空间元素，具有很强的识别价值。

The interior was designed to position the GERBER as a key location and leading city address. Its main axes successfully negotiate the terrain topography and connect the city centre with its neighbouring quarters. The GERBER itself is more of an urban boulevard than a mall. A high-end design throughout makes it viable in the long term, while remaining a low-threshold location for those less interested in luxury. Trademarks of the mall include its high quality environment, easy orientation and spatial elements with a strong recognition value.

 Ground Floor Plan

进入Gerber公共区域的通道设置在大楼四个角落中的三个入口。由于它在几个十字路口的战略位置，购物者被引导直接从周围的街道进入购物中心。Tübinger Stra e上的两个入口位于地面，而Marienstra e入口则高一级。这种高度差再加上商场内主要购物轨迹的非线性布局，使得一个清晰、精确的导向系统是必不可少的。

Access to the public areas of the GERBER is provided via entrances set at three of the four corners of the building. Thanks to its strategic position at several crossroads, shoppers are guided straight into the mall from the surrounding streets. The two entrances on Tübinger Straße lie at ground level whereas the Marienstraße entrance is one level higher. This height difference coupled with the non-linear layout of the main shopping trajectories within the mall make a clear and precise guidance system indispensable.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

入口处已经引入了室内设计的关键主题。内部标识的一个核心元素是光环，其形状与Gerber徽标相呼应-一个由两个圆圈构成的字母‘g’。这些环的定位响应于各自的入口情况。在东街角狭窄而陡峭的入口，一条连锁的、线性的环链伴随着游客。而在更广阔的北面入口，他们爆炸在天花板上的宽弧形。

The entrance areas already introduce key themes of the interior design. A central element of the interior identity are light rings whose shape echo the GERBER logo – a letter ‘g’ constructed from two circles. The positioning of these rings responds to the respective entrance situation. At the narrow, steeper entrance at the eastern corner, an interlocking, linear chain of rings accompanies the visitor upwards. While at the wider northern entrance, they explode across the ceiling in a wide arc.

在第三层，单层入口处，弯曲的光带融入天花板，适应主题，同时追踪分叉在这里的路线。因此，缠绕戒指的主题为每个入口创建了一个签名地址。光环到达了购物中心的顶峰，在那里，他们缠绕着一根柱子，向上延伸，形成了一棵光之树，穿透了所有三层楼。

At the third, single-storey entrance, curved bands of light integrated into the ceiling adapt the theme while tracing the route that forks here. The theme of intertwining rings thus creates a signature address for each entrance. The light rings reach their pinnacle at the very heart of the mall where they entwine a column and extend upwards to form a tree of light piercing all three storeys.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

切割的空中空间创造了不同层次的购物中心之间的视觉链接。圆形天花板和栏杆给空间一个流动的外观，并强调它的垂直性。玻璃边使天花板层看起来不那么沉重，展示了其他层次上的商店门面，并吸引了购物者继续他们在那里的购物狂潮。所有公共场所的单色色彩增添了优雅的气息。缺乏颜色也故意避免了与个别商店外观的视觉竞争。

Incised airspaces create visual links between the different levels of the mall. Rounded ceilings and balustrades give the space a flowing appearance and emphasise its verticality. Glass sides make the ceiling layers appear less weighty, revealing shop façades on other levels and attracting shoppers to continue their shopping spree there. The monochrome colouring of all public areas adds a note of elegance. The lack of colour also deliberately avoids visual competition with individual shop façades.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

流动的运动继续在商店正面弯曲的边缘。开发了一本商店外观设计手册，以确保整个商场的内部都有统一的外观。立面的空间感和高质量的材质强调了它在一个更高级的零售市场中的定位。商店的门面是由一个连续的，温暖的深灰色外观屏幕。它的水平线追踪公共区域的外部边界，作为一种定位手段。

The flowing movement is continued in the curved edges of the shop façades. A handbook for store façade design was developed to ensure a cohesive look throughout the mall’s interior. The spatial feel and high-quality materials used for the façades underscore the its positioning in a more high-class retail segment. The shop façades are additionally brought into line by a continuous, warm dark grey façade screen. Its horizontal line traces the exterior borders of the public areas and serves as a means of orientation.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

黑光通道设置到天花板和深色木扶手支持这一效果，限制空间孔道。黑线的表演是在背光的自动扶梯后面的一条黑暗地带里完成的。每条自动扶梯都是一个引人注目的轻物体和一个重要的水平方向点。

Black light channels set into the ceiling and dark wooden hand rails support this effect by circumscribing the spatial apertures. The play of black lines is completed in a dark strip running down the back of the back-lit escalators. Each escalator serves as a striking light object and an important horizontal orientation point.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

所有公共区域都铺设了石墙地板，包括通往厕所、电梯和楼梯的楼层。一个六角形的瓷砖被用来反映周围城市环境中的人行道，因此在购物中心的内部似乎还在继续。六角形没有强加给购物者一个特定的方向，相反，邀请一个人停留和浏览，同时仍然清楚地表示路线。

A stoneware floor is laid in all public areas, including those leading to the toilets, elevators and stairs. An hexagonal tile has been used to reflect the pavements in the surrounding urban environment, which thus appears to be continued in the interior of the mall. The hexagonal shape does not impose a particular direction on the shopper, instead inviting one to tarry and browse, while still clearly denoting the route.

 First Floor Plan

一层平面图

格伯的设计目的是将购物中心内外的购物体验结合起来，使它不仅成为一个购物中心，而且成为城市场景中的一个定点。地砖的形状在天花板设计中反复出现，在那里他们被倾斜和偏移，形成浮雕口音。

The GERBER is designed to unite the shopping experience outside and inside the mall, making it not just a shopping mall, but a fixed point in the urban scene. The shape of the floor tiles recurs in the ceiling design, where they are tilted and offset to form relief accents.

 Courtesy of Ippolito Fleitz Group

伊波利托·弗莱茨集团

格伯介绍了一个新的零售林荫大道和非常理想的位置为现代购物体验。流畅的运动引导消费者下弯进入购物中心，创造一个轻盈的氛围，柔和的过渡和慷慨的视觉连接之间的三个零售级别。室内空间的设计有效地吸引了城市室内。

The GERBER introduces a new retail boulevard and highly desirable location for the modern shopping experience. Flowing movements guide the consumer down a bend into the mall and create a light atmosphere with soft transitions and generous visual connections between the three retail levels. The design of the interior space effectively entices the city indoors.