MoreySmith designs a global HQ for Dunhill that embodies the brand through the details
2019-03-15 14:33
Dunhill’s global HQ in London combines workspace with showrooms and creative production studios across two floors designed by MoreySmith
MoreySmith has smoothly embedded a contemporary global headquarters for British luxury goods brand Dunhill into the layered fabric of the historic Mayfair neighbourhood – just a stone’s throne from Selfridges on North Audley street. Staged across two floors of a heritage building with a decorative red-brick façade, the office brings Dunhill’s showrooms, creative studios and head offices together, all connected by a generous statement staircase and wrapped up with bespoke detailing – think leather, horsehair and delicately patterned glazing.
莫雷·史密斯(MoreySmith)顺利地将英国奢侈品品牌邓希尔的当代全球总部嵌入到历史悠久的梅菲尔街区的分层结构中-距离北奥德利街(North Audley Street)的塞尔福里奇(Selfridges)只有一块石头在一座带有装饰红砖外墙的传统建筑的两层楼之间,该办公室将邓希尔的展厅、创意工作室和总部整合在一起,所有这些都由一个慷慨的陈述楼梯连接起来,并以定制的细节-如皮革、马毛和精致图案的玻璃-包裹起来。
No stranger to the charming cobbled streets lined with grand entrances and jolly doormen, Linda Morey-Burrows, founder and principal at MoreySmith, has five projects in the neighbourhood, all in walking distance. While practically a resident, she was fully prepared to make some drastic changes to the previously cramped office space with low suspended ceilings tiles and a warren of plasterboard cladding.
在迷人的鹅卵石街道上,林达·莫雷-伯罗斯(LindaMorey-Burrow)是莫雷史密斯的创始人和校长,她在附近有五个项目,都在步行距离内。虽然她实际上是一名居民,但她已经做好了充分的准备,对以前狭小的办公室空间进行一些剧烈的改变,那里有低悬挂的天花板和一块石膏板覆盖层。
The statement black steel staircase with leather handrail
有皮革扶手的黑色钢楼梯
At first perplexed as to exactly how she could make a difference to the environment which lacked volume or height, Morey-Burrows came up with one bold solution and presented it singularly with confidence to the Dunhill team, headed up by Andrew Maag, CEO of Dunhill, who was closely involved at each stage. Compromise was not an option.
起初,莫雷-布伦斯对她如何能对缺乏音量或高度的环境产生影响感到困惑,于是提出了一个大胆的解决方案,并给邓希尔的团队带来了信心。邓希尔团队由邓希尔首席执行官安德鲁·马格(Andrew Maag)领导,他在每个阶段都有密切的参与。妥协不是一种选择。
Morey-Burrows’ plan included structural changes that required planning permission, including the new statement staircase – a feature that has become requisite among any well-standing retail brands in design cities across the world – and a 180 sq m outdoor terrace that brought walls of floor-to-ceiling glazing and a new skylight with it. Both of these elements are seamless additions to the original building.
莫雷-布罗斯的计划包括需要规划许可的结构改革,包括新的声明楼梯-这已成为世界各地任何知名零售品牌的必备功能-以及一个180平方米的室外露台,它将地面到天花板的墙壁和一个新的天窗结合在一起。这两种元素都是对原有建筑的无缝补充。
The outdoor terrace floats like a platform floating amongst Mayfair’s turreted spires, contemporary extensions, and secret balconies, extending the interior space and opening up a covetable spot for parties.
室外露台像一个平台漂浮在梅菲尔的塔楼之间,当代的延伸和秘密的阳台,扩大了室内空间,为聚会开辟了一个令人垂涎的地方。
Glazing separates the showroom space from an informal meeting spot with Stellar Works Ren lounge chairs and a McColin Bryan-Lens amber top coffee table
玻璃把陈列室的空间和一个非正式的聚会地点隔开,里面有精湛的作品任躺椅和一张麦科林布莱恩-兰斯琥珀咖啡桌。
These ambitious changes created the volume and space Morey-Burrows had been searching for. Now the core of the office is flooded with light to create open-plan, collaborative meeting places, a central hub with two smart Stellar Works’ Ren tables in black ash for lunches and informal catch ups, and neat meeting rooms delineated by iron framed glazing. Carefully engineered pockets of double-height space allows for glimpses into different parts of the office – a pattern-cutting table strewn with cuts of fabric and tape measures can be seen below from the boardroom entrance above.
这些雄心勃勃的变化创造了莫雷-布伦斯一直在寻找的体积和空间。现在,办公室的核心充满了光线,用来创建开放式的协作会议场所,一个中央中心,有两个智能星光工厂的人形桌子,黑色灰烬,用于午餐和非正式会议,以及由铁框玻璃划定的整洁会议室。精心设计的双层空间口袋可以窥见办公室的不同部分-从上面的会议室入口处可以看到一张铺满织物和胶带的剪裁桌。
As well as a distinctly bespoke home, flexibility was top of the agenda for Dunhill, as the company is expanding with seven new outposts opening over the next year. Morey-Burrows finds that flexibility is the priority in the brief for most of MoreySmith’s workspace design clients who range from Sony Music to Argent.
除了一个明显定制的住宅外,灵活性也是邓希尔的首要任务,因为该公司正在扩张,明年将开设7个新的前哨基地。莫雷-伯罗斯发现,灵活性是最重要的,在简短的莫雷史密斯的工作空间设计客户,他们从索尼音乐到阿金特。
Patterned glazing designed by MoreySmith varies from frosted to clear across the offices
MoreySmith设计的图案玻璃从结霜到清理整个办公室都不一样。
Working with Dunhill was a delight for Morey-Burrows who found it refreshing to work with a client who really understood and cared about design. Her challenge was to embody the qualities of tradition and quality synonymous with the Dunhill brand, founded in 1893. It was through the details that she achieved this: the cricket ball stitching, crafted brass work tops, bespoke handles and patterned glazing that harness the masculine qualities of the British brand, combined with exposed concrete columns and steel balustrades of the staircase, that bring warmth and texture to the polished flooring by White - White, London.
与邓希尔一起工作对莫雷-伯罗斯来说是一种乐趣,他发现与真正理解和关心设计的客户一起工作是令人耳目一新的。她的挑战是体现传统的品质和质量的同义词邓希尔品牌,创建于1893年。正是通过这些细节,她才做到了这一点:板球的缝制,手工制作的黄铜工作服,定制的手柄和图案的玻璃,利用英国品牌的阳刚之气,再加上暴露的混凝土柱和楼梯上的钢栏杆,为白色抛光地板带来了温暖和质感。
In the fourth floor entry space black porcelain tiles are layered above horsehair upholstered walls, Stellar works Ren lounge chairs, McColin Bryan-Lens amber-topped coffee table and a custom leather reception desk – creating a very Dunhill welcome to clients and employees alike.
在第4层入口空间中,黑色瓷砖分层在马头装饰墙上方,恒星作品Ren躺椅,McColinBryan-Lens琥珀色的咖啡桌和一个定制皮革接待处,为客户和员工创造了一个非常不愉快的欢迎。
The office has dramatically changed how the team works, after previously working from two separate spaces for the office and showroom. Now united beneath one roof, the activities, creativity, aesthetics and energy are streamlined and the lucky 170 employees are all breathing the Dunhill brand through design. §
办公室已经极大地改变了团队的工作方式,之前在办公室和陈列室的两个单独的空间里工作。现在,在一个屋檐下,活动、创造力、美学和精力都得到了精简,幸运的170名员工都在设计中呼吸着邓希尔品牌的气息。§
会议室通向露台,特色是scp pegy桌,上面是灰色的林顶,灰烬的腿,以及杰出的作品任餐椅,黑色的布料和黑色的灰烬,董事会会议室通向露台,特色是scp pegy桌子,上面是灰色的,有灰烬的腿,还有用黑色织物和黑色灰烬制成的杰出的任饭椅。
邓希尔自己的陈述楼梯邓希尔自己的陈述楼梯
具有“即插即用”风格的灵活工作空间参议员-Palio云办公桌,白色顶部,用于“即插即用”风格的灵活工作空间,参议员-带白色桌面的Palio云办公桌
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