From the square

to the circle

Abnormal but reasonable,

unreasonable and wonderful

项目位于中国成都富森美南门2号馆，这里汇集了众多品牌,也形成了独有的沉浸式购物体验中心，本案项目位于商场三楼的扶梯左侧，面向中庭的通道型位置，但在实际的游览动线上容易被消费者错过。如何改变这一问题是设计亟待解决的。

The project is located in Hall 2, Fusen Mall, Chengdu, China, which gathers many brands and also forms a unique immersive shopping experience center. The project is on the left side of the escalator on the third floor of the mall, facing the atrium, but it is easy to be missed by consumers in the actual sight . How to solve this problem is an urgent problem for design.

Brand Store

，隶属C＆L(ciambella legnami)公司，始建于1881年，拥有生产独体实木地板71年历史，是全球最早做地热的原木地板品牌。

Giant(ITALY) The brand is Subordinate to C-L(Ciambella Legnami) company, founded in 1881, has 71 years of production of wood floor, is the worlds earliest geothermal raw wood flooring brand.

，成立于1831年，位于奥地利Weiz城内，有超过180年对木材的处理制作经验，对研发的重视和持续的探索，一直以高水准在行业保持着较高地位。

WEIZER Weizpark(AUSTRIA) Founded in 1831, is located in Weiz, Austria, has more than 180 years of experience in wood processing and production, the emphasis on research and development and continuous exploration, has been a high level in the industry to maintain a high position.

如何将两个顶级品牌融入有限的空间，既能够充分展示产品优势，又要符合消费逻辑，让其成为一个消费目的地，从而达到沉浸体验的效果，这是设计上要解决的第二个难题。

How to integrate the two top brands into the limited space, which can show the advantages of the product, and conform to the consumption logic, so as to make it a consumption destination, to achieve the effect of immersion experience, is the second problem to be solved in the design.

“方”与“圆”的复合探索

Compound Exploration of Square and Circle

The Spatial Structure

在空间的构成上，我们赋予两个品牌不同的形态，并探索他们之间的关系，以期呈现两者的差异并统一于一体。

In terms of the composition of space, we give the two brands different forms and explore the relationship between them in order to present the differences and unify them.

方在形态上由直线构成，规矩方正，寓意规范、正直。

Square is composed of straight lines in form, square rules, meaning standard, integrity.

圆在形态上温润柔和，寓意和谐。

The circle is warm and soft in form, implying harmony.

“由方入圆，破矩成圜”

From The Square To The Circle

古代艺术家们崇尚“圆”之美，但并非独立欣赏，而是以“方”入圆，因“圆”识方，需要形态之间的彼此衬托，方得艺术技巧之大美。方是具象的，是可以被感知识别的，而圆是超越于方的，是意识层面的代表，方与圆之间的辩证关系，是一种由具象进入抽象的运动过程。

Although ancient artists praised circle, they did not advocate it in isolation. They believed that to enter a circle with square, because we appreciated the square from circle, it is the great beauty of artistic skills. Square is concrete and can be felt and touched, while circle is beyond square. The dialectical relationship between square and circle is a movement process from concreteness to abstraction.

外方内圆虽与常理相反，但无理而妙，构建了一个对立的视角，立意将熟悉的事物陌生化呈现。

Although the outer square and the inner circle are contrary to the common sense, they are unreasonable and wonderful. They construct an opposite perspective and intend to present the familiar things defamiliarization.

Two Forms Of Tree，Curved and Straight

树木有两种形态，曲与直，曲对应圆，而直对应方，通过两组对应关系实现形态与肌理的结合。立足产品以“木”为本，辅以其他材质，在细节上投射出原木本质：来与自然，记录年轮，蕴蓄时光。

There are two forms of tree, curved and straight, curved corresponds to circle, while straight corresponds to square. The combination of form and texture is realized through the corresponding relationship between the two groups. Based on wood , supplemented by other materials, in detail projected the nature: From nature, recording time.

Desin Reflection

作为一名设计者，任何一个切入点都可以展开来创造空间。而切入点和过程的不同都会导致最后呈现结果的差异。若在功能价值的基础之上，跳出窠臼，从一个新的角度重新诠释事物，从而实现诗歌般的感染力。

As a designer, any entry point can be expanded to create space. Differences in pointcuts and processes can lead to differences in the final results. If on the basis of functional value,not follow the beaten track, reinterpret things from a new Angle, so as to achieve poetic appeal.

Information

Project Name：BAIMA Concept Exhibition Hall

Project Address：Chengdu, China

Project Area：120 m squared

Design Team：DHB

The Main Designer：Mark Sun, Yihan

Participate in Design：Ting-ting peng, Wei Liu

Construction Unit：Suiyue Decoration Engineering Co. LTD

Design Date：Sep. 2021

Completion Time：Nov. 2021

Opening Time：Jan. 2022

404NF STUDIO

Photography：404NF STUDIO

2020中国设计星全国总冠军，2021 40 UNDER 40全国设计杰出青年。以其独特的设计风格和个性化的思维方式为客户打造理想空间。他主张以“爱”作为设计之源，在设计中考虑更多的是如何体现社会的温度和包容，以及对使用者的充分尊重，从而实现共融共通的设计。

2020 Chinese Design elite Champion, 2021 40 UNDER 40 National Outstanding Youth. With its unique design style and personalized way of thinking to create ideal space for customers. He advocates love as the source of design, and considers more how to reflect the temperature and tolerance of the society, as well as the full respect for users, so as to realize the integration and common design.

英国视觉传达（插画）一等荣誉硕士，四川大学企业管理硕士，设计师-插画师，出版数本畅销书籍。每个设计都是一个故事，致力以叙事性的手法赋予设计灵魂，在功能价值的基础上进行情感化的设计表达，从而引起使用者的共鸣与思考。

Master of Visual Communication (Illustration), Master of Business Administration, designer - illustrator, author of several best-selling books. Design is a story, and I am committed to interpreting the design in a narrative way, and improving the expression of emotional on the basis of functional value, so as to arouse the resonance and thinking of users.

我们相信好的设计能对人们的生活产生积极影响

HDD是一家与众不同的设计公司，我们为不同行业的领先客户提供全面且创新的综合设计服务，包括室内设计、建筑活化、环境品牌、整体软装，产品设计。组织内分为三大中心：工作环境中心(活化商业机能)，生活风格中心(增进生活乐趣),社区营造中心(创造区域凝聚力)。 我们以原创设计为核心，以策划设计与顶尖顾问作为公司赢得市场的根本，通过创建高效率和可持续发展的空间来帮助我们的客户推动创新，让人们在其中能自由生活、学习、工作和娱乐。我们能把抽象的理念，理想的愿景，付诸于实践，改善人在建筑环境的体验。