空间的一半依赖于设计

另一半则源自于存在与精神

“Half of space depends on design the other half is derived from presence and spirit.”

——安藤忠雄（Tadao Ando）

很高兴能促成这次跨界合作。机缘巧合下，我结识了花艺主理人和奢侈品店主理人，在平常交流中了解到他们都有在本地开店的计划，且对店铺的定位理念出奇地一致。基于对当地市场的研判，我萌生了一个大胆的想法：何不让两个品牌共享一个空间？在我的牵线下，"奎恩·奢侈品与花艺"应运而生。如何实现奢侈品与花艺的完美融合，便成为了我们创意团队面临的核心命题。

I am glad to facilitate this cross-border cooperation. By chance, I met a floral arrangement manager and a luxury goods store manager. Through regular communication, I learned that they both have plans to open a store locally and have surprisingly consistent positioning concepts for their stores. Based on my analysis of the local market, I came up with a bold idea: why not share a space between two brands? Under my guidance, Quinn Luxury and Floral Art emerged. How to achieve the perfect integration of luxury goods and floral arrangements has become the core proposition faced by our creative team.

Exploring communication design directions

2025

探 寻

01

在高端消费领域，奢侈品与花艺看似平行，实则共享着同一套美学密码——对细节的苛求、对稀缺性的崇拜。

当奢侈品与花艺共舞，便展开一场关于精致生活的双生叙事。

In the realm of high-end consumption, luxury goods and floral art may appear to be parallel, but in reality, they share the same set of aesthetic codes - the pursuit of detail and the veneration of scarcity. When luxury and floral art dance together: a twin narrative about exquisite life.

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混凝土的冷静、木材的温润，如奢侈品质感与花艺温度的初次对话。绿植从店外蔓延而入，让“高端”的质感与“生机”的自然气息交织相融，浑然一体。

The calmness of concrete and the warmth of wood, like the first conversation between luxury texture and floral temperature. Green plants spread from outside the store, interweaving and blending the "high-end" texture with the "vibrant" natural atmosphere, creating a seamless whole.

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外凸的招牌设计，打破了单一的平面感。招牌以一种悬挑的姿态探出，形成了独特的视觉焦点。不仅在功能上起到了醒目的标识作用，更是在空间上增添了层次感与立体感。

The protruding sign design breaks the single sense of flatness. The sign protrudes in a suspended posture, forming a unique visual focus. It not only serves as a prominent identifier in terms of functionality, but also adds a sense of hierarchy and three dimensionality to the space。

Consider what style to integrate and design accordingly

2025

融 合

02

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简，是最终的答案，也是最初的起点。简洁的木板与石板形成视觉对比，利落的线条与天然材质碰撞出简奢气质。入口采取平开门形式，在开合之间，将‘少即是多’的美学演绎得淋漓尽致。

Jane is the ultimate answer and also the starting point. The simple wooden boards and stone slabs create a visual contrast, and the sharp lines collide with natural materials to create a simple and luxurious atmosphere. The entrance adopts a swing door form, which fully embodies the aesthetic of less is more between opening and closing.

Borrowing design to achieve user spatial perception

2025

感 知

03

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在奎恩（奢侈品·花艺）店的通道设计中，采用"单点聚焦 周边烘托"的视觉策略需通过多层次感官体验强化奢感。

In the channel design of the Quinn (Luxury Flower Art) store, the visual strategy of "single point focus peripheral setting" needs to enhance the sense of luxury through multi-level sensory experience.

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以 “不设计的设计”诠释空间，水泥墙如沉默的底色，带着手工雕琢的肌理，似未完成的诗稿，留有岁月呼吸的缝隙。陶土台以温润的土棕，铺陈出质朴的基座，与水泥的冷硬形成材质对话，一刚一柔，界定空间层次。孤枝斜倚墙面，是自然闯入建筑的温柔楔子。陶罐独特纹理，如大地烧制的印章，与孤枝的疏朗形态呼应。

Interpreting space through design without design, the cement wall is like a silent base color, with hand carved texture, like an unfinished poem, leaving gaps for the breath of time. The terracotta platform is laid out with a warm brown soil, creating a simple base that engages in a dialogue with the cold and hard materials of cement, defining spatial hierarchy through a combination of rigidity and softness. The solitary branch leaning against the wall is a gentle wedge that naturally intrudes into the building. The unique texture of the pottery jar, like a seal fired from the earth, echoes the sparse and elongated shape of the solitary branches.

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“奎恩” 标识与壁灯，是空间的 “轻符号”，简洁形态融入墙面，不张扬却清晰。悬挑台面上，素白陶罐与枯枝相依，如自然遗落的诗行，以极简姿态，成为视觉锚点，让冷硬空间焕发出生命的气息和温度。

The "Quinn" logo and wall lamp are the "light symbols" of space, with a simple form integrated into the wall, not ostentatious but clear. On the suspended table, the plain white pottery jar and the withered branches are interdependent, like a natural line of poetry left behind. With a minimalist posture, it becomes a visual anchor, giving the cold and hard space vitality.

Space interweaving design

Better presentation

2025

交 织

04

与传统花店相比，奎恩展现出独特的个性化风格，店内融入了店主对花艺和花材的深刻理解，以及一些有趣的小元素。

Compared to traditional flower shops, Quinn showcases a unique personalized style, incorporating the owners profound understanding of floral arrangements and materials, as well as some interesting small elements.

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店内的规划充满了随意感，每一片留白之处，我们都不限制它固有的作用。每个角落都可以或绚烂或朴实或单纯，可以有花朵有树草有人物，可以在这里享受花艺课程乐趣，或约二三好友喝茶畅谈，也可以静坐欣赏展览。

The planning inside the store is full of a sense of casualness. "We do not limit the inherent function of every blank space. Every corner can be colorful, simple, or simple, with flowers, trees, grass, and people. You can enjoy the fun of floral art classes here, or invite two or three friends to have tea and chat, or sit quietly to appreciate exhibitions.

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Poetic Dialogue between Light and Space

2025

澄 明

05

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每个产品都有一段故事，都有一段“包”生。好的产品将一直留传着，伴随不同的人发生不同的故事，空间上也应该有同样的故事。

Every product has a story and a package of life. Good products will always be passed down, with different stories happening with different people, and there should also be the same story in space.

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弧形墙体如自然生长的轮廓，切割出嵌套式空间，层叠的陈列架以精准几何线条排列，像奢侈品的精密工艺 —— 每一处弧度、每一层间距，都经过计算，构建出 “理性且富有韵律” 的秩序感，让空间自带高端气场。

嵌入式灯带沿陈列架蜿蜒，既照亮展品（未来奢侈品的预设舞台），又像无声的 “视线导游”，引导顾客在弧形空间里自然游走。

The curved wall is like a naturally growing contour, cutting out nested spaces. The stacked display shelves are arranged with precise geometric lines, like the precision craftsmanship of luxury goods - every curve and every layer spacing are calculated to create a "rational and rhythmic" sense of order, giving the space a high-end aura.

The embedded light strip winds along the display rack, illuminating the exhibits (the preset stage of future luxury goods) and acting like a silent "visual guide", guiding customers to naturally wander in the curved space.

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好的设计在花椒创意的语境中，不仅是视觉上的美感，更是功能、体验与品牌价值的深度融合。

让用户踏入空间的瞬间，就能通过空间语言准确感知到品牌的战略定位、文化基因与用户承诺。用设计逻辑而非LOGO堆砌，完成对品牌价值的二次定义。

In the context of Sichuan pepper creativity, good design is not only about visual aesthetics, but also a deep integration of functionality, experience, and brand value.

At the moment users step into the space, they can accurately perceive the brands strategic positioning, cultural genes, and user commitments through spatial language. Use design logic rather than logo stacking to achieve a secondary definition of brand value.

FLOOR PLAN

BLAST CHART /

爆炸图

ANALYSIS DIAGRAM / 分析图

INFO

项目名称: 奎恩奢侈花艺店

项目地点: 重庆·万州

设计机构: 花椒创意

主案

计: 陈骆福

设计团队: 陈骆福 闫

梓芸

项目面积: 180m²

全案造价: 30万

完工时间: 2024年8月

项目摄影: 小小

AGENCY FOUNDER

陈骆福

花椒创意 创始人 / 设计总监

花椒创意团队

PEPPER CREATIVE TEAM

花椒创意 STUDIO

是一家90后组成的年轻创意设计机构, 立足重庆 / 重庆万州。年轻，有趣，且不受限是我们的标签。我们希望以实际使用需求为导向的设计思考，解决最真实的诉求关系，突破每个项目的可能性，创作更加实用有趣的作品。

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……

内容策划 / PRESENT

策划 Producer ：Mei Ji File

撰文 Writer：MATILIAN 排版 Editor：W/fei

片版

权 C

yri

：花椒创意

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