Z Lab为木地板品牌Jibokdeuk Maru在韩国首尔打造了一家最新的体验店，希望让顾客在探索品牌哲学的过程中，感受品牌的核心价值观，即“待客之道”。它不仅是对Jibokdeuk Maru品牌精髓的再塑与诠释，更是为其未来的发展奠定了基础，进而拓展品牌的文化深度与广度。

For wood flooring brand Jibokdeuk Maru, Z Lab has created a new experience store in Seoul, South Korea, hoping to let customers explore the brand philosophy process, feel the brands core values, namely "hospitality". It is not only a re-shaping and interpretation of the essence of Jibokdeuk Maru brand, but also lays the foundation for its future development, thereby expanding the cultural depth and breadth of the brand.

Jibokdeuk Maru是一家成立于1991年的木地板品牌，他们因有着33年的专业技术和经验，以及为客户提供精心制作的高品质产品和贴心的服务态度，而深受消费者们的青睐。

Jibokdeuk Maru is a wood flooring brand founded in 1991, they have 33 years of expertise and experience, as well as to provide customers with carefully crafted high quality products and considerate service attitude, which is favored by consumers.

DESIGN AND CONCEPT

设计与理念

01

ibokdeuk Maru的“待客之道”源自其上一任CEO的愿景，最初是体现在Jibokdeuk Maru的茶空间之中。如今在新的场地，使其演变为访客提供独待体验的休息室。当顾客进入其中，仿佛置身于奢华的酒店大堂内，感受Z Lab精心营造的温馨与优雅氛围。

ibokdeuk Marus "hospitality" grew out of the vision of its previous CEO and was originally embodied in Jibokdeuk Marus tea space. Now on the new site, it has evolved into a lounge that offers visitors an exclusive experience. When customers enter it, they feel as if they are in a luxury hotel lobby and feel the warm and elegant atmosphere carefully created by Z Lab.

Z Lab设计Jibokdeuk Maru休息室和展厅空间，不仅为顾客提供了咨询与等待的场所，更呈现了一场独特的品牌待客之道。顾客能够在轻松惬意的环境中放松身心，感受品牌的关怀与专业服务，这一体验加深了他们对Jibokdeuk Maru的情感认同。

The Jibokdeuk Maru lounge and showroom space designed by Z Lab not only provide a place for customers to consult and wait, but also present a unique brand hospitality. Customers can relax in a relaxed environment and feel the care and professional service of the brand, which deepens their emotional identification with Jibokdeuk Maru.

在选择

Jibokdeuk Maru的实木地板时，最重要的环节是将不同的木材样板展示于自然光下，观察其纹理、质感和色彩的微妙变化。这一过程强调了品牌对细节的关注与对品质的追求，同时表达品牌对自然材料的重视，以增强顾客对品牌的信任。

When selecting Jibokdeuk Marus hardwood floors, the most important part was to expose different wood samples to natural light and observe subtle changes in texture, texture and colour. This process emphasizes the brands attention to detail and pursuit of quality, while expressing the brands emphasis on natural materials to enhance customer trust in the brand.

TRIBUTE CRAFT

致敬工艺

02

从展厅的入口开始，每一层空间都通过不同色调和光感的木材，营造出既统一又层次分明的主题氛围，空间中的实木、再生木、结构用材和贴皮材料展现了品牌注重木材的多样性与丰富性探索。

tarting from the entrance of the exhibition hall, each level of space is created through wood of different shades and light senses, creating a unified and hierarchical theme atmosphere. The solid wood, recycled wood, structural wood and veneer materials in the space demonstrate the diversity and richness of wood that the brand focuses on.

这种对木材的精心挑选和布局，不仅体现品牌的产品特色，也将其文化精髓完美地展现了出来。

Jibokdeuk Maru通过空间设计，表达其对自然材料的尊重与珍视，以及品牌在可持续发展方面的坚定承诺。每一块木材都承载了品牌对工艺的致敬和对环境的责任。

This careful selection and layout of wood not only reflects the brands product characteristics, but also perfectly demonstrates its cultural essence. Jibokdeuk Maru expresses its respect and value for natural materials through its space design, as well as the brands strong commitment to sustainability. Each piece of wood bears the brands tribute to craftsmanship and responsibility for the environment.

DISPLAY SPACE

展示空间

03

楼展厅被精心设计为一个舞台式的展示空间，引导顾客沉浸其中。它不仅仅是产品的陈列场所，更是品牌故事的演绎之地，向顾客传达了品牌的独特魅力和信念，使他们能够产生情感上的共鸣。

he exhibition hall on the fourth floor has been carefully designed as a stage-like display space, guiding customers to immerse themselves in it. It is not only a place for product display, but also a place for brand story interpretation, conveying the unique charm and belief of the brand to customers, so that they can have emotional resonance.

一根由工厂捐赠的白橡木原木矗立于一侧，它诠释着品牌的持久价值观和对品质的执着追求，成为空间里沉稳而富有力量的视觉中心。这棵原木不仅是设计中的点睛之笔，更是品牌文化与匠心精神的象征，体现了品牌对产品质量的坚持。

A white oak log donated by the factory stands on one side, which interprets the brands enduring values and dedication to quality, becoming a calm and powerful visual center of the space. This log is not only the finishing touch in the design, but also a symbol of brand culture and ingenuity, reflecting the brands insistence on product quality.

这根白橡木原木也代表了

Jibokdeuk Maru对顾客的承诺——不仅提供卓越的产品，更为他们传达出品牌对未来的社会责任与可持续发展的愿景，为顾客带来一种可感知的品牌价值体验。

This white oak log also represents Jibokdeuk Marus commitment to its customers - not only to provide excellent products, but also to convey the brands vision of social responsibility and sustainability for the future, providing customers with a perceived brand value experience.

除了空间设计，

Z Lab还重视通过细节营造完整的品牌体验。每个细节都反映了Jibokdeuk Maru对品质的执着追求，例如在接待区设置精致的陈列，展示品牌历史与核心价值，使顾客在每一个角落都能感受到不与其他品牌同的独特性。

In addition to space design, Z Lab also pays attention to creating a complete brand experience through details. Every detail reflects Jibokdeuk Marus dedication to quality, such as the exquisite display in the reception area, showcasing the brands history and core values, so that customers can feel the uniqueness of other brands in every corner.

Z Lab打造的Jibokdeuk Maru体验店，无论是材料的选择、空间的布置，还是细节的把控，都旨在打造一种全方位的沉浸式体验，让顾客在空间中真切地感受到卓越的工艺追求和品牌深厚的文化内涵。

The Jibokdeuk Maru experience store created by Z Lab aims to create a comprehensive immersive experience, whether it is the choice of materials, the layout of space, or the control of details, so that customers can truly feel the pursuit of excellence in technology and the profound cultural connotation of the brand in the space.

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