新作|Space Copenhagen Aiayu 展厅,重拾自然的温度 首
2024-11-18 20:35
这是丹麦知名设计工作室
Space Copenhagen为Aiayu服装品牌设计的第四家店,位于哥本哈根典雅的Østerbro住宅区内。在这间新的展厅里,工作室延续了Aiayu致力于追求品质生活的品牌理念,并为客户创造出和谐的、精致的购物体验。
This is the fourth store designed by Danish design studio Space Copenhagen for the Aiayu clothing brand and is located in Copenhagens elegant Østerbro residential district. In this new showroom, the studio continues Aiayus commitment to quality living and creating a harmonious, sophisticated shopping experience for its customers.
Aiayu的品牌诞生与两位决策人密不可分,即创始人兼创意总监Maria Høgh Heilmann和首席执行官Maria Glæsel。她们都热爱手作工艺和天然材料,同时有一个共同的愿景,希望去探索商业模式的可行性和负责任的做法并不相悖。
The birth of the Aiayu brand is inseparable from two decision-makers: Founder and Creative Director Maria Høgh Heilmann and CEO Maria Glæsel. They share a love of handmade and natural materials, and a common vision to explore the feasibility of business models that are not incompatible with responsible practices.
自然 / 工艺 / 美学
CONCEPT
Space Copenhagen秉持其一贯的“慢美学”理念,将自然与工艺结合、简约与优雅的风格作为核心设计原则。展厅着重于构建平和、宁静的空间氛围,可以在此放慢脚步,感受慢生活的节奏。每一个细节的设计无不传递着对美学与手工艺的无限尊重,使顾客在体验Aiayu的优质产品时,感知品牌的文化与哲学。
Space Copenhagen maintains its slow aesthetic philosophy, combining nature and craft, simplicity and elegance as core design principles. The exhibition hall focuses on building a peaceful and quiet space atmosphere, where you can slow down your pace and feel the slow pace of life. Every detail of the design conveys infinite respect for aesthetics and craftsmanship, so that customers can experience the culture and philosophy of Aiayu when they experience the quality products.
DESIGNER
Space Copenhagen
The studio is known for its signature style
of elegant yet classical design lines, infused
探索 / 材料 / 纹理
MATERIALS
步入室内,一个精心打造的木质柜台映入眼帘。它不仅是空间的视觉中心,也为整个展厅奠定了基调。木材的自然纹理和温暖的色调相互协调,既传达了品牌对自然材料的热爱,也体现了设计的简约与优雅。
Stepping inside, a carefully crafted wooden counter comes into view. It is not only the visual center of the space, but also sets the tone for the entire exhibition hall. The natural texture of the wood and the warm tones are in harmony with each other, conveying the brands love of natural materials while also reflecting the simplicity and elegance of the design.
展厅地面使用了灰色石材,与木质柜台形成了柔软的对比。石材的纹理、质感与空间内其他的自然材质相呼应,增强了整体的和谐美。
Space Copenhagen注重将自然材料与现代元素相结合,灰色石材不仅耐用,也赋予空间一种沉稳与深邃感。
The floor of the exhibition hall is made of grey stone, which provides a soft contrast to the wooden counters. The texture and texture of the stone echo with other natural materials in the space, enhancing the overall harmonious beauty. Space Copenhagen focuses on combining natural materials with modern elements. Grey stone is not only durable, but also gives the space a sense of calmness and depth.
室内使用了大量的自然材质,如浅色橡木、天然石材和处理过的金属,由此创造了一个温暖和具有包容性的环境。材料的搭配不仅展示出品牌对材料质感的独特理解,也让整个空间充满了自然气息。柔和的色调与细腻的质感相融合,带来前所未有的平静与放松。
Plenty of natural materials, such as light oak, natural stone and treated metals, are used to create a warm and inclusive environment. The collocation of materials not only shows the brands unique understanding of the texture of materials, but also makes the whole space full of natural atmosphere. Soft colors blend with delicate textures, bringing unprecedented peace and relaxation.
现代
结合
INTERWEAVE
Aiayu内部,古董、雕塑与现代织物、编织制品交织一处,形成独特的视觉形象,反映了品牌对传统工艺的敬意,也体现它在现代生活中的应用。基于此,Space Copenhagen为展厅注入了更多层次感和丰富性。
Inside Aiayu, antiques and sculptures are interwoven with modern fabrics and weaves to create a unique visual identity that reflects the brands homage to traditional craftsmanship and its application to modern life. With this in mind, Space Copenhagen brings more layers and richness to the exhibition hall.
每一件产品都通过精心设计的展示方式呈现其独特的质感与工艺。衣物、配饰被悬挂于墙上或烧制钢铁的轨道上,不同的展示方式不仅让产品本身更具吸引力,同时也与整体空间的设计语言保持一致,突显了
Aiayu产品的简洁、自然与高品质。
Each product presents its unique texture and craftsmanship through a carefully designed display. Clothes and accessories are hung on the wall or on the rails of fired steel, which not only makes the products more attractive, but also keeps in line with the design language of the overall space, highlighting the simplicity, nature and high quality of Aiayu products.
同时,手工艺和高质量的制作方法也有着重要的地位,每件产品和每个设计细节都传递出对耐用性和工艺的重视。有利于更好地传达
Aiayu的品牌理念,即以匠心精神打造可持续、可长期使用的卓越产品。
At the same time, craftsmanship and high-quality production methods also have an important place, and every product and every design detail conveys the importance of durability and craftsmanship. It helps to better convey Aiayus brand philosophy, which is to create excellent products that are sustainable and can be used for a long time.
功能
流动
COHERENCE
Space Copenhagen在布局上注重流动性和功能性,以确保顾客在店内能够轻松地浏览和体验每一个区域,赋予它们独特的氛围,从而为顾客提供具有差异性的感官体验。空间内的流动性与产品的展示方式相辅相成,营造了一个自然、有序的购物环境,鼓励顾客深入探索每处细节。
Space Copenhagens layout focuses on mobility and functionality to ensure that customers can easily navigate and experience each area in the store, giving them a unique atmosphere and providing a differentiated sensory experience. The fluidity of the space and the way the products are displayed complement each other, creating a natural, orderly shopping environment that encourages customers to explore every detail.
温暖和宁静的氛围充满
Aiayu的整个展厅,并与其品牌的核心价值观相契合,展示了品牌对可持续性、自然美学和精湛工艺的坚定承诺。在空间中,Space Copenhagen不仅有效地传达了Aiayu的品牌理念,还为顾客构筑了一个独特的沉浸式体验空间。
A warm and tranquil atmosphere permeates Aiayus entire showroom and aligns with its brands core values, demonstrating the brands strong commitment to sustainability, natural aesthetics and superb craftsmanship. In the Space, Space Copenhagen not only effectively conveys the Aiayu brand philosophy, but also creates a unique immersive experience space for the customer.
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