Italian luxury goods house Tod's has collaborated with photographer David LaChapelle on a project to celebrate the launch of its new A/W 2013 Sella bag. Watch the shoot unfold in this behind-the-scenes video

大卫·拉查佩勒(DavidLaChapelle)多年从事商业摄影，捕捉世界上最大的明星，为“时尚”(Vogue)、“滚石”(RollStone)和“I-D”(I-D)等公司拍摄电影。2006年，大卫·拉查佩勒(因此，意大利奢侈品品牌托德(Tod‘s)吸引他来纪念其新的Sella袋的推出，可谓是一场妙招。

这个摄影项目是以拉恰佩尔标志性的半超现实主义风格拍摄的，它围绕着一系列戏剧性的场景展开，这些场景是由迷你型马匹组成的(拉恰佩尔解释说，因为“女孩喜欢马”)、烟雾机和一个模特儿懒洋洋地摆着不同的造型。

LaChapelle‘Pop Touch’项目中的马梦境是对鞍形特征的一种认可-形状类似于马鞍的轮廓，以及参考马鞍的配件和关节的金属五金。

拉查佩勒对马意象的突出运用也受到传统马鞍世界以及构成托德DNA的工艺和遗产价值的启发。在思考“与年轻女孩和马的全部联系”时，他接着指出，“我长大时，我的许多朋友、姐妹、表兄妹都会做这些马的梦”。

看视频看这个项目的展开。

The equine dreamscapes in LaChapelle's 'Pop Touch' project are a nod to the Sella's features - contours shaped to mimic that of a horse saddle, and metal hardware that references the fittings and joints of the bridle

LaChapelle created a series of sketches to illustrate his inspiration for 'Pop Touch'

His prominent use of horse imagery was inspired by the world of traditional saddlery and the values of craftsmanship and heritage that make up Tod's DNA

The photographic project was shot in LaChapelle's signature semi-surrealist style, constructed around a series of theatrical sets

A sketch by LaChapelle's illustrating the miniature horse models that feature in one of the sets in 'Pop Touch'

keywords:Italian, luxury goods house, Tod's, photographer, David LaChapelle, Pop Touch, Sella bag

关键词：意大利，奢侈品，托德，摄影师，大卫拉查佩勒，流行触摸，蝶鞍袋