Apple has taken over all 24 of Selfridges' window displays with an intricate installation that brings the Apple Watch's floral face to life, unveiled today in London

今年早些时候，当我们在米兰首次测试Apple Watch时，它似乎已经-几乎不可能-超越了自己。但话又说回来，苹果的产品似乎独树一帜，每一次迭代都以非同寻常和意想不到的方式成长。

采用SwittWatch的UI设计，安装是从200mm到1.8米的高度，所有的苹果手表，包括苹果手表运动，苹果手表和苹果手表版独特的配置。

最近的分期付款与苹果在英国历史悠久的百货公司“蝴蝶”和“色球圈”的前一次展览类似。该计划旨在纪念四月在塞尔弗里吉斯开设苹果店概念店，该系列节目通过将Apple Watch的经验转化为创意设施而从中汲取灵感。

在这里，一系列鲜花盛开（包括黄色罂粟花，特别是适合塞尔弗里吉斯）被拍到了停止运动，一些花需要超过24000个镜头超过285小时。对于窗户，所有八种花样都被艺术家缩放和手绘，雕刻过程同样像原始摄影一样细致细致。

雄心勃勃的装置包括一个显著的24个大，50个中等和5525个小花，再加上240个稍大的“小加”的花，每个花通过不同的方法产生。例如，大花和中花从铸型树脂中制得，而较小的组分是3D印刷的。

苹果公司(Apple Watch)特别项目副总裁保罗·德尼夫(Paul Deneve)说，“我们很高兴看到苹果手表的花朵启发了如此美丽的设计，并看到它在这个令人惊叹的装置中得到了体现，这反映在了Selfridges的所有24个历史窗口中。”

自1909年Selfridges首次推出其橱窗显示器以来(这是对安托万·沃特托(Antoine Watteau)和让·霍诺雷·弗拉戈纳(Jean-HonoréFragonard)画作中的场景的再现)，这是它第一次、也是唯一次

塞尔弗里奇创意总监琳达·赫文森补充说：“与苹果合作进行大规模的创意项目，我们已经建立了良好的传统，邀请优秀的设计师在我们的商店中使用独特的视角来减少显示。”

在很多方面，盛开的设施对苹果的游戏改变产品来说并不是一个更合适的赞助者。

The iconic London department store is one of the world's most exciting and recognisable retail environments, with a historical legacy that has consistently touched on trends in style, sport, technology and popular culture – it's a fitting location to celebrate Apple Watch

Selfridges was one of the first department stores in the world to use storytelling in window dressing, as well as being an industry leader by working with artists and designers to take-over and curate window displays – a trend which reaches an apex with the Apple collaboration

Adopting the smartwatch's UI design, the installation is made from flowers ranging from 200mm to 1.8m in height, all featuring a unique configuration of the Apple Watch

For the windows, all eight variations of flowers have been scaled and hand-painted by artists, the sculpting process as equally painstaking and meticulous as the original photography on the smartwatch

The flowers for the installation have all been sculpted by hand; from these, master tools were created, from which the petals have been formed out of vac-formed PETG. Pictured: a 3D model of the pink peony (Paeonia suffruticosa)

In addition, the detailed central stamen have also been hand sculpted to form a tool, and then reproduced from cast resin for the larger flowers. Pictured: detail of a sculpted stamen from the purple passion flower (Passiflora incarnata)

The small flowers are scanned directly from these in 3D, then scaled down and 3D printed. They are finished with a scenic paint treatment, with fine flocking details added, before being finally assembled as the lush, complex diorama. Pictured: detail of sculpted petals from the yellow poppy (Stylophorum diphyllum) 

The latest instalment follows on in a similar vein from Apple's previous displays, 'Butterflies' (pictured)...

...and 'Chromosphere', at the historic British department store

keywords:Apple, Apple Watch, Selfridges, installation

关键词：苹果，苹果手表，自动冰箱，安装