neri hu designs campers flagship showroom in shanghai
2013-08-27 09:26
Camper has tapped local design studio Neri & Hu to create the Spanish shoe brand's new flagship showroom in Shanghai. The store's 'building-within-a-building' concept draws inspiration from the city's traditional urban alleys. Photography: Shen Zhonghai
建筑多林登·纳里(LyndonNneri)和RossanaHu(RossanaHu)的创新设计使他们成为中国当代设计的前沿,在创建西班牙鞋品牌新的旗舰产品展示厅和上海办公室时,让他们成为了Camper的第一个呼叫港。
在法国租界的一个工业仓库里,这家商店的“建筑内建”概念吸引了城市的“神农”或传统的城市小巷的灵感。
Neri解释说:“我们想要创造一个强有力的身份,提供一个上下文参照,在中国发表一份关于Camper的声明。”这是Camper在上海的第一个“家”,所以我们采纳了传统的两层房子的概念,把它切成两半,以创造公司在城市车道上开业的感觉。
这款吸引人的设计包括一个大的水平镜子,它有助于创造一个像书一样打开的房子的两半的感觉,红色的橡胶边缘沿着楼梯模仿露营者的鞋底。
Nneri说,在类似于家庭的体积内的空间分层允许独特的鞋视图,从定制的穿孔青铜搁架上呈现的新设计(其中Nneri描述为“超轻”和“漂浮在空间”),以及大桌子,其具有显示在懒苏珊身上的实验鞋设计,
唤起中国特色的社区餐饮。
一条内部的“外巷”延伸到陈列室区域,加强了房子引人注目的分段剪裁,而在一个独特的悬挂陈列品上-由吊灯式吊灯上的钢制钩子连接-灵感来自于一种用来挂衣服烘干的本地系统。Neri解释说:“我们已经抓住了小巷房屋的精髓,用上海街道的片段重新创造了它。”
Housed in an industrial warehouse, the intriguing space includes a large horizontal mirror that helps create the sense of two halves of a house 'opened like a book', with red rubber edging along the stairs mimicking Camper's shoe soles. Photography: Shen Zhonghai
The designers used reclaimed timber and grey bricks from demolished lane houses, adapting them to fit their modern reinterpretation of a typical Shanghai home. Photography: Shen Zhonghai
Cut out windows - a characteristic feature in Neri & Hu's designs - connect the space visually. Photography: Shen Zhonghai
The layering of spaces within a home-like volume allows a unique view of Camper's shoes, with new designs presented on custom-made perforated bronze shelving. Photography: Dirk Weiblen
An internal 'exterior lane' extends into the showroom area, reinforcing the dramatic sectional cut of the house...
...while, above, a unique hanging display of classic Camper styles - attached by steel hooks in a chandelier-like arrangement - was inspired by a local system used to hang clothes for drying. Photography: Shen Zhonghai
keywords:Camper, Shanghai, Neri & Hu, architecture, retail, shop, store architecture practice
关键词:野营,上海,内里
建筑二重奏林登·内里和罗莎娜·胡的创新设计将他们置于中国当代设计的前沿,使他们成为坎珀在创建西班牙鞋品牌的新旗舰展示厅和办公室时的第一站。
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