Shine Moda Flagship Store Atelier tao+c

2018-07-30 22:00
架构师提供的文本描述。阳光摩达是上海量身打造的婚纱品牌,我们被邀请设计自己的第一家旗舰店,兼具展厅和4间大型更衣室的功能。
Text description provided by the architects. Shine Moda is tailor-made bridal brand based in Shanghai, we are invited to design their first flagship store combined the function of a showroom and 4 large dressing rooms.
 Dressing room. Image © Zhonghai Shen
更衣室。图像(中海神)
位于一个由房东改造的仓库里,加上一个新的结构体系和旧的结构,空间里塞满了柱子-旧的和新的,有16根柱子矗立在405平方米的中间。我们面临的主要挑战是如何在复杂和混乱的场地之间精心布置房间,一些柱子隐藏在隔墙和壁橱中,有些则是有意在空间中独立展示的雕塑。形成了一系列纯净的体积,大理石砌块和独立粗的柱子,完成了一片群众空间和空隙。
Located in a warehouse which has been transformed by the landlord and added in a new structure system along with the old structures, the space was stuffed with pillars - old and new ones, counted 16 pillars standing in middle of a 405-sqm footage. Our main challenge is to carefully allocated the rooms between complex and chaotic sites, some pillars are hidden in partition walls and closets, some are revealed as sculptures freestanding in the space by purpose. Formed a series of pure volumes, the marble blocks and free standing rough pillars, complete a space of masses and voids.
 
与精品店的总体布局不同,设计团队减少了表面装饰的使用,采用极简主义的建筑语言产生了强烈的秩序感,从而用古典的氛围传达出一种永恒和纯洁的感觉。
Different from a general layout of boutique retail shop, the design team reduced the use of superficial decoration, employed the minimalist architectural language generates a strong sense of order, thereby a space with a classical atmosphere to convey a feeling of permanence and purity. 
 Dressing room. Image © Zhonghai Shen
更衣室。图像(中海神)
从入口处走到门廊,两个半个拱顶从天花板一直延伸到墙壁,一个是实心的,用来提供休息区的后台,一个是半透明的玻璃,用来过滤阳光,并将室外带入室内。门廊连接到巴西利亚大厅,以严格的对称布局与模块化的墙壁和天花板面板。婚礼橱窗隐藏在像床单一样的排列中,形成了一种温和但不沉重的仪式。通过墙壁序列连接到每个试衣室。
Walked from entrance into the portico, two half vaults extend from the ceiling to the wall, one in solid to provide a backstage of sitting area, one in translucent glass to filter the sunlight and bring the outdoor inside. The portico connected to a Brasilia main hall in rigorous symmetrical layout with modular walls and ceiling panels. The wedding showcase hidden in the sheet-like array, forming a gentle but not heavy rituality. Through the wall sequence connected to each fitting room.
 Dressing room. Image © Zhonghai Shen
更衣室。图像(中海神)
在整个空间中,设计团队小心翼翼地、恭敬地约束着材料,把灰色的石头、浅色的纹理漆和深色的丝绸地毯结合在一起,形成了各种灰色的调色板,它们彼此紧密而又微妙地不同。色彩的柔和提供了一种独特的氛围,有助于吸引人们对婚纱展示的关注。对于不同的区域和功能,每个架子或显示器要谨慎地用不同的照明策略照明,以确保最佳的显示效果。
Throughout the space, the design team discreetly and respectfully restrained the materials, the combination of gray colored stone, light color texture paint and dark colored silk carpet, formed a palette of various greyish which are close to each other and subtly different.  Subdue in color offers a distinct atmosphere helps to focus attention to the display of wedding dresses. For different area and functions, each shelf or display to be discreetly illuminated with different lighting strategies to ensure a best display effect.
 Atrium. Image © Zhonghai Shen
中庭。图像(中海神)
该项目旨在削弱展览和购物大厅的概念,为新的装修和购物体验创造一个简单的建筑元素的纯中性空间,唤起一种仪式和宁静的感觉,回忆一种教堂的形象。
The project aims to weaken the concept of an exhibiting and shopping hall, created a pure neutral space for a new fitting-out and shopping experience with simple architectural elements, evokes a sense of ritual and serene, reminiscence an image of a chapel.
 Main hall. Image © Zhonghai Shen
大厅。图像(中海神)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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