Ancestry Rapt Studio
2016-10-24 15:00
高级设计师Tanja Pink设计师Joanna Paull,Sarah Hirschman,Andrea谢家华艺术总监山姆·格雷,制造商装货.
Senior Designer Tanja Pink Designers Joanna Paull, Sarah Hirschman, Andrea Hsieh Art Director Sam Gray Manufacturers Loading...
© Jeremy Bitterman
c.杰里米·比特曼
架构师提供的文本描述。我们每一个人都是一个活生生的数据收集者。祖先可以把这些数据-任何类型的数据,真的-转化成人类联系的故事。祖先的故事本身就是一个关于家庭、家谱、迁徙和关注细节的故事。为了创造公司理想的空间,RaptStudio将所有这些组件组合在一起,将抽象的想法转化为您可以触摸、看到和感觉的东西。
Text description provided by the architects. Every single one of us is a living, breathing collection of data. Ancestry can take that data — any kind of data, really — and translate it into stories of human connection. The story of Ancestry itself is a tale of family, genealogy, migration, and attention to detail. To create the company’s ideal space, Rapt Studio brought all those components together, turning abstract ideas into something you can touch, see, and feel.
© Jeremy Bitterman
c.杰里米·比特曼
© Jeremy Bitterman
c.杰里米·比特曼
这意味着要确保这个空间对于年轻的、敏捷的技术人员和祖先的长期雇员来说都像是家一样-他们自诩为“刻薄书呆子”,他们已经在那里呆了将近40年了。在整个大楼里,你可以在网站上找到高级员工的肖像和他们亲属的档案照片。它直接展示了历史意象在语境中是如何变得个人化的。
That meant making sure the space felt like home for both the young, agile tech side of things and Ancestry’s longtime employees — self-described “crusty book nerds” who’ve been there for nearly four decades. Throughout the building, you can find portraits of senior employees paired with archival photographs of their relatives found through the website. It shows firsthand how historical imagery gets personal in context.
© Jeremy Bitterman
c.杰里米·比特曼
在大楼的入口处,大厅里有一个五颜六色的多维图形装置。不同的颜色代表着不同群体的不同祖先,就像你在地图上看到的那样,随着时间的推移而迁移。因为颜色是重复的,它暗示了一种共同的全球遗产。这是家庭和全球家谱之间联系的众多例子之一,包括休息区和家庭房间,它们作为每一层的中心协作空间。除此之外,还有各种洞穴、客厅和厨房桌子,用来帮助团队并肩工作和放松。这家咖啡馆是对“奶奶家的周日晚餐”的认可,包括一张长长的公共餐桌,旁边是一个比萨饼烤箱,周围环绕着来自世界各地的装饰性盘子。它让我们想起了我们一起面包的共同方式。
At the entry point to the building, there’s a multicolored, multidimensional graphic installation in the lobby. The different colors represent different ancestries of various populations, like you might see in a map showing migrations over time. Because the colors are repeated, it suggests a kind of shared global heritage. It’s one of many examples of the link between family and global genealogy, including break areas and family rooms that serve as central, collaborative spaces on each floor. These are supplemented by a variety of dens, living rooms, and kitchen tables arranged to help teams work and relax side-by- side. The cafe is a nod to “Sunday dinner at Grandma’s house,” and includes a long,communal table beside a pizza oven, surrounded by decorative plates from around the world. It reminds us of the shared ways we all break bread together.
© Jeremy Bitterman
c.杰里米·比特曼
祖先不只是将你与失散已久的亲戚联系起来。它还可以向你展示我们是如何回到几个大的人口,几个大家庭的。现在它有一个总部建立在这个品牌的原则和身份。
Ancestry goes beyond connecting you to a long-lost relative. It can also show you how we all go back to just a few big populations, a few big families. Now it has a headquarters built on that brand principle and identity.
© Jeremy Bitterman
c.杰里米·比特曼
Light Installation Diagram
灯光安装图
© Jeremy Bitterman
c.杰里米·比特曼
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