© Dirk Weilblen

德克·韦尔布伦

架构师提供的文本描述。SOHO中国是中国领先的主要房地产开发商，最近在外滩开设了门店。一个有远见的商业模式和几座地标建筑都广受好评，这对SOHO中国来说是一个令人兴奋的时刻-通过设计来表达，未来是大胆而光明的。

Text description provided by the architects. SOHO China, a leading prime real estate developer in China, has recently set up shop on the Bund. Widely acclaimed for both a visionary business model and several landmark buildings, it’s an exciting time for SOHO China – expressed through design, the future is bold and bright.

 © Dirk Weilblen

德克·韦尔布伦

目的：在SOHO外滩内部设计四个空间：公共空间、地下室、展示厅和俱乐部。这个项目在过去和未来之间取得了平衡-上海政府关心外滩的外观，当然也是如此-我们都喜欢上世纪30年代的风格建筑，这些建筑可以俯瞰浦东闪闪发光的现代化大厦。

AIM was chosen to design four spaces within the interior of SOHO Bund: the public spaces, basement, show office, and club. This project was a balance between past and future – the government of Shanghai is concerned with the Bund’s facade, and rightly so – we all love the 1930’s style buildings that look out onto the glitzy, modern towers of Pudong.

 © Dirk Weilblen

德克·韦尔布伦

其理念是同时挑战和唤起外滩永恒的外部特征，并将其与反映SOHO中国视觉和品牌形象的当代室内设计结合起来。

The idea was to simultaneously challenge and evoke the timeless character of the Bund on the exterior, and pair it with a contemporary interior design that was reflective of the SOHO China vision and brand image.

 © Dirk Weilblen

德克·韦尔布伦

我们在外观和内部表面都使用了简化的米色石头，这让我们想起了历史外滩建筑的材料调色板，以及简单、坚固的白色表面，这使我们进入了未来。一些小细节，比如电梯大堂附近45度的角度，乳白色的石头颜色抵消了开放式的平面图和明亮的灯光，平衡了现代和爵士乐时代上海的叙事。

We used a simplified beige stone on both exterior and interior surfaces that recalls the material palette of historic Bund buildings and simple, strong white surfaces that bring us into the future. Small details like the 45-degree angles near the lift lobbies and the creamy stone colors offset the open floor plan and bright lighting, balancing the narrative of modern and jazz age Shanghai.

 © Dirk Weilblen

德克·韦尔布伦

阁楼是SOHO中国上海总部所在地。壮观的景观告诉了许多设计选择-这个空间每天用于销售和商业，需要一个动态的氛围来匹配。

The mezzanine floor houses SOHO China’s Shanghai headquarters. The spectacular view informed many of the design choices – this space is used daily for sales and business, and needed a dynamic vibe to match.

我们保持简单和直接的事情：变化的体积，静默的细节和明亮的颜色在内部。

We kept things simple and direct: shifting volumes, muted details and bright colors in the interior. 

室外空间环绕着阁楼，提供了外滩和浦东令人惊叹的景观，以及一片宁静的绿色景观。

The outdoor space wraps around the mezzanine floor and features both stunning views of the Bund and Pudong, as well as a calming bit of green.

提醒我们，即使在城市的中心，我们也能找到一点安宁和宁静。

A reminder that even in the heart of the city we can find a little peace and quiet.

 © Dirk Weilblen

德克·韦尔布伦

大窗户向外望去，楼梯间的平台保持了城市和外滩之间的紧张关系，频率恰到好处。

Big windows looking out and the stairwell platform keep the tension between city and Bund at just the right frequency.

 © Dirk Weilblen

德克·韦尔布伦

楼梯也是对北京总部类似楼梯的一种认可-这是一种设计特色，将更统一、更企业的一面与上海办事处的独特之处联系起来。

The staircase is also a nod to a similar stair in the Beijing headquarters – a design feature that connects the more uniform, corporate side with uniqueness of the Shanghai office.

照明可以形成或破坏一个空间。这是人们花很多时间的地方，所以我们希望它既舒适又复杂。我们为天花板的灯做了一层薄膜，这样整个天花板就会发光。一种创新的、敏感的将室内和室外连接起来的方法。

Lighting can make or break a space. This is where people spend a lot of time so we wanted it to be both comfortable and sophisticated. We created a membrane skin for the ceiling lights, so that the whole ceiling gives light. An innovative, sensitive way to connect the indoors with the outdoors.

 © Dirk Weilblen

德克·韦尔布伦

微妙的细节，如定制设计的地毯和艺术，是在精神的位置，并给予广阔的空间一种亲密和奢侈的感觉。(鼓掌)

Subtle details like the custom designed carpets and art are in the spirit of the location, and give the expansive space a feeling of intimacy and luxury.  

 © Dirk Weilblen

德克·韦尔布伦

SOHO外滩的体验是通过新旧、浮华和极简主义的层次性来编排的，为外滩和上海创造了活力、兴奋和变化的持久印象。

The SOHO Bund experience is orchestrated through the layering of old and new, glitz and minimalism, to create a lasting impression of energy, excitement, and change for the Bund and Shanghai. 

Architects AIM Architecture

Location Shanghai, China

Category Offices

Design Team Wendy Saunders, Vincent de Graaf, German Roig & Zhikun Zhang, Ivan Yu, Liat Goldman

Client SOHO China

Area 9400.0 sqm

Project Year 2015

Photographs Dirk Weilblen