Yellow Earth TANDEM design studio

2015-11-26 17:00

 © Nic Granleese

C.Nic Granleese

架构师提供的文本描述。黄地球在Emporium旗舰店的客户简介旨在创造一种独特而难忘的购物体验，提高品牌知名度，提升商品价值。该店将羊毛行业的灵感元素与画廊设计的视觉清晰度结合起来，创造出一种交织故事的分区购物体验。

Text description provided by the architects. The client brief for Yellow Earth’s flagship store at Emporium was to create a unique and memorable shopping experience that improved brand awareness and raised perceived merchandise value.  The shop combines elements inspired by the wool industry with the visual clarity of gallery design, to create a zoned shopping experience of interwoven stories.

针织纱启发了弯曲的、绳索式的店面和悬吊的展示锥。粗糙的纹理地板参考了木材羊毛棚和钢框架，它们在整个商店中占据显著位置，提醒人们注意制革厂、机房和缝纫地板。羊毛本身通过毛毡灯和羊皮墙面覆层展示。

Knitted yarn inspired the curving, rope shopfront and suspended display cones.  The rough textured floor references timber wool sheds and steel frames that feature prominently throughout the store are a reminder of tanneries, machine rooms and sewing floors.  Wool itself is showcased through the felt lights and sheepskin wall cladding.

 © Nic Granleese

C.Nic Granleese

零售体验始于购物者穿过编织店面的视觉复杂性，到达由毛毡灯照明的中央“最佳”特色区，并在悬挂的编织锥、鞋库和肖恩·莫里斯(Sean Morris)的墨尔本街头艺术所划定的区域内流通。在后面，一个第二层的“店面”，面对着第二层的街道，意识到了在家具店的羊皮墙面后面装饰橱窗的另一个机会。

The retail experience commences as shoppers pass through the visual complexity of the woven shopfront, arriving at the central ‘best of’ feature zone lit by felt lights, and circulating into zones delineated by the suspended woven cones, shoe library and Sean Morris’s Melbourne street art. At the rear, a secondary ‘shopfront’, faces out on the second level into the street, realising another opportunity for window dressing behind the sheepskin clad walls of the home wares section.

展示机会被混合在设计中，鼓励在商店前的商品销售和“最佳”展示区采用有趣的安装方式。商品和发现的物品可以被放置在起伏的纱线窗帘和编织的展示锥的空隙和壁龛中，或者放在悬臂式的鞋盒或街道艺术下面，在商品和被高度考虑的设计元素之间创造简单的联系。

Display opportunities are mixed into the design encouraging a playful, installation approach to shopfront merchandising and ‘best of’ display zones.  Merchandise and found objects can be placed into hollows and alcoves of the undulating yarn curtain and woven display cones, on cantilevered shoe boxes or beneath street art, creating easy associations between the merchandise and highly considered design elements.

 © Nic Granleese

C.Nic Granleese

店面的视觉冲击力和它的触觉、好玩的天性创造了透明、半透明和振动之间的持续视觉互动，因为购物中心的游客们不断地用手穿过线，敲击着店面。在竞争激烈的零售环境中，这家店是一个独特的零售地标。

The visual impact of the shopfront and its tactile, playful nature creates a constant visual interplay between transparency, translucency and vibration as mall visitors continually run their hands across the threads, strumming the shopfront. The store is a distinct retail landmark in the highly competitive retail environment.