Vitra + Camper Store at Vitra Campus Kéré Architecture
2015-06-29 04:00
架构师提供的文本描述。作为维特拉设计博物馆(Vitra Design Museum)制作非洲展的一个补充,凯雷建筑(KéréArchitecture)为Camper Pop-up商店的设计开创了一种新的零售购物形式。通过将商店内购物和网上购物的最佳属性结合起来,该项目旨在创建一家功能齐全的商店,内嵌着虚拟、感官和公共界面的氛围。
Text description provided by the architects. As an addition to the Making Africa exhibition at the Vitra Design Museum, Kéré Architecture’s design for a Camper Pop-up store pioneers a new form of retail shopping. By combining the best attributes from in-store and online shopping, the project aims to create a fully-functioning shop with an embedded atmosphere of virtual, sensory, and communal interfaces.
Cortesía de Kéré Architecture
Cortesía de Kéré建筑
位于维特拉校园内标志性的巴克明斯特富勒测地穹顶内,内部零售空间是由一个互动边界形成的。作为一个由轻质复合板材组成的交互式墙面系统,该体系结构支持商店的所有功能,包括产品展示和展示室、库存存储、欢迎桌、交易柜台、装修区和客户休息室。
Located inside the iconic Buckminster Fuller geodesic dome on the Vitra Campus, the interior retail space is shaped by an interactive boundary. Conceived as an interactive wall system made of lightweight composite timber panels, the architecture supports all functions of the store including product display and showroom, stock storage, welcome desk, transaction counter, fitting area and customer lounge.
Cortesía de Kéré Architecture
Cortesía de Kéré建筑
墙壁元素的间距和结构允许视觉和声学渗透性,促进了游客之间的发现、探索和偶遇感。该设计还无缝地集成了个人移动设备、iPad、交互式标识、产品信息终端和3D足部扫描等个人和共享的数字格式。
The spacing and structure of the wall elements allow for a visual and acoustic permeability, promoting a sense of discovery, exploration and chance encounters between visitors. The design also seamlessly integrates individual and shared digital formats such as personal mobile devices, iPads, interactive signage, product information terminals, and 3D foot scanning.
建筑的另一个主要目标是尊重和庆祝Camper作为一家有140年历史的家族鞋业制造商的独特的企业身份。
Another main objective of the architecture is to respect and celebrate the unique corporate identity of Camper as a 140-year old family-owned shoe manufacturer.
Cortesía de Kéré Architecture
Cortesía de Kéré建筑
手工制作的坎珀美学是强调通过使用材料和工艺,以表明鞋的制造,如编织绳和层压板木材。
The handcrafted aesthetic of Camper is highlighted by using materials and processes that are indicative of shoe fabrication such as braided cord and laminated wood.
Cortesía de Kéré Architecture
Cortesía de Kéré建筑
通过这种方式,嵌入的公司叙事可以通过一系列纹理、颜色、完成、打印和图形来感知。游客被邀请购物,发现和互动使用各种感官。
In this way, an embedded company narrative can be perceived through a range of textures, colors, finishes, prints and graphics. Visitors are invited to shop, discover, and interact using a variety of senses.
Cortesía de Kéré Architecture
Cortesía de Kéré建筑
更多的元素,如内部制造车间,在高度复杂的消费体验中产生了一种有趣而令人兴奋的氛围。
Additional elements such as an in-house fabrication workshop produce a fun and exciting atmosphere within a highly-sophisticated consumer experience.
Architects Kéré Architecture
Location Charles-Eames-Straße 2, 79576 Weil am Rhein, Germany
Category Temporary Stores
Architect in Charge Diébédo Francis Kéré
Project Year 2015
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