架构师提供的文本描述。Camper在Palma de Mallorca展示了一个新的商店概念，由费尔南多·阿马特设计，其特点是简洁、务实和高效。这是一个非常特别的活动，我们作为阿马特，以及设计卡萨坎珀酒店在巴塞罗那和柏林，也创建了第一家坎珀店，在1981年，在那里，革命的概念，自助鞋类首次被使用。

Text description provided by the architects. Camper presents a new Together shop concept in Palma de Mallorca designed by Fernando Amat with the simplicity, pragmatism and efficiency that are his hallmarks. This is a very special event for us as Amat, as well as designing the Casa Camper hotels in Barcelona and Berlin, also created the first Camper shop where, in 1981, the revolutionary concept of self-service footwear was first used.

 © Sanchez y Montoro

c Sanchez y Montoro

在经历了七年多品牌商店的成功之后，Camper于1981年在巴塞罗那开设了第一家门店。这是在Calle Muntaner，它不仅代表了Camper自己的单一品牌空间的开放-在当时仍然很少见-它彻底改变了传统的鞋类销售方式，并为该品牌能够向世界展示其产品和哲学奠定了基础。这一由Lorenzo Fluxà推动的商店概念是Fernando Amat设计和开发的一个项目的成果，Oléamgol和Javier Mariscal也对此作出了贡献。

After seven years of success in multi-brand stores, Camper opened its first store in Barcelona in 1981. It was on Calle Muntaner, and not only did it represent the opening of Camper’s own, single-brand space – still rare at that time – it revolutionised the traditional way of selling footwear and laid the foundations for the brand to be able to display its products and philosophy to the world. That shop concept, driven forward by Lorenzo Fluxà, was the fruit of a project designed and developed by Fernando Amat, which Olé Armengol and Javier Mariscal also contributed to.

 Floor Plan

这双鞋需要一个让顾客与他们互动的地方，这就是为什么出现了自助服务的想法，即在室内展示模特，以及吸引人们注意的外部概念性橱窗展示。与传统鞋店完全相反。此外，新的店铺概念也成为通过海报、袋子和盒子创造的新的广泛图形体验的传播媒介。30多年后，费尔南多·阿马特(Fernando Amat)为这个品牌设计了一家新店，其灵感来自于与第一家一样的实用主义和功能感。

The shoes needed a place that allowed the customers to interact with them and that’s why the idea of self-service, which displayed the models in the interior with an exterior conceptual window display that attracted attention, was born. The complete opposite of traditional shoe shops. Furthermore, the new shop concept also became the communication medium for a new extensive graphic experience created through posters, bags and boxes. More than 30 years later, Fernando Amat has designed a new shop for the brand inspired by the same pragmatism and the sense of functionality as the first.

 © Sanchez y Montoro

c Sanchez y Montoro

他说：“我们的理念是通过一个由迪奥拉马斯(Dioramas)戏剧化的模组系统来突出产品，在这个系统中，鞋子是主角，品牌的标志作为背景。”随着新的收藏和伴随的视觉效果的到来，每一季都自然地重新配置了“出纳员”-en-scène。暗天花板有助于集中展示产品的视野，顾客可以像博物馆一样舒适地穿过商店，在模组和镜子之间穿行，从而拓宽空间的感知范围。“-费尔南多·阿马特(Fernando Amat)。”-费尔南多·阿马特(Fernando Amat)。

“The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand’s logo acts as the background. The mise-en-scène is naturally reconfigured each season with the arrival of new collections and the accompanying visuals. The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space.” – Fernando Amat