Kronverk Cinema Robert Majkut Design
2013-04-28 01:00
架构师提供的文本描述。Kronverk影院是俄罗斯市场上领先的电影网络。它包括俄罗斯主要城市的15家电影院(包括圣彼得堡的8家)和乌克兰的1家电影院。Kronverk加强其市场地位并确保其在观众中的良好声誉,通过提高服务质量和采用全球标准,始终如一地执行其发展战略。这就是为什么这个品牌转向RobertMajkut设计工作室的原因-它的任务是为电影院设施创建一个新的标准模型,可以在网络影院中实现。新的标准是将复式影院的文化提升到一个很高的水平,这在俄罗斯以前是不为人所知的。
Text description provided by the architects. Kronverk Cinema is a leading cinema network on the Russian market. It encompasses 15 cinema theaters in major cities in Russia (including 8 in St. Petersburg) and 1 in Ukraine. Kronverk, strengthening its market position and ensuring its good reputation among viewers, consistently implements its strategy of development through improvement of the quality of services and introduction of global standards. This was the reason why the brand turned to Robert Majkut Design studio - with a task to create a new standard model for cinema facilities that could be implemented in the network cinemas. The new standard was to elevate the culture of multiplex cinemas to a very high level, previously unknown in Russia.
罗伯特·马库特设计(RobertMajkut Design)提出的概念是在莫斯科的一家电影院实现的。它允许在新的和现有的电影院重复作为空间组织和视觉识别的一致和一致的解决方案。作为一个整体,由RobertMajkut设计公司开发的概念是该品牌独特的市场差异者。Kronverk品牌标识的可识别元素-独特的标志和颜色-是这个项目的起点。这个概念被实现为标志型的形状和颜色平衡的顺利发展。本项目中所呈现的所有空间几何形态都是由一定的线条顺序所决定的,这些线条来自商标-最重要的是来自于独特的皇冠符号。推导出这些线,它们的乘法和交叉创造了一个灵活的形式数组,可以修改成各种模块。这样,每个墙壁或天花板都有一个共同的矩阵,人们可以在标识的元素中找到对应的矩阵。
The concept developed by Robert Majkut Design was realized in one of the cinemas in Moscow. It allows to be repeated both in new and existing cinemas as a coherent and consistent solution of the spatial organization and visual identification. As a whole, the concept developed by Robert Majkut Design is the brand's distinctive market differentiator. Recognizable elements of Kronverk’s brand identity - the distinctive logo and colors - were the starting point for this project. The concept is realized as a smooth development of the logotype’s shapes and its color balance. All spatial geometric forms present in this project are the consequence of a certain order of lines, which comes from the trademark – most of all from the distinctive symbol of crown. Derivation of these lines, their multiplication and crossing has created a flexible array of forms, which can be modified into various modules. In this way for each wall or ceiling there is a common matrix, one can find their counterpart in the elements of the logo.
尽管在克隆维克电影院的内部,色彩和几何学的使用是一致的,但每一个区域都有一个独特的和明确的编码美学特征。电影院的入口,现代和几何,通向大厅区-一个非常有特色的隧道,分为空间区和座位模块。大厅的天花板是一套华丽的灯光表演,以一种微妙的模式形成。酒吧间,因为它的规模,是给人的印象饱和,图案宽敞。完全单色,黄色VIP酒吧激发了一种沉浸在一个独特的,充满活力的空间,装饰与比喻的主题。与之相反的是,贵宾厅以其柔和的黑色和紫色色调,营造了一种亲密的气氛,在一间用珍贵材料装饰的优雅房间里隐匿的感觉。一个不寻常的解决方案是白色走廊,与黑暗的电影院形成强烈对比。因此,这个设施中的每个房间在功能和美学上都有明确的定义-同时也是从标识中衍生出来的共同模式的一部分。
Despite the consistent use of color and geometry in the interiors of Kronverk Cinema, each zone is characterized with a distinct and clearly codified aesthetics. The entrance to the cinema, modern and geometric, leads to the lobby area - a very characteristic tunnel, divided into spatial zones with seat modules. The ceiling of the lobby is a set for the magnificent play of light formed in a subtle pattern. Alcohol Bar, because of its scale, is to give the impression of saturated, patterned spaciousness. Completely monochromatic, yellow VIP Bar provokes a feeling of immersion into a unique and energizing space, decorated with figurative motifs. In opposition, the VIP Lounge, with its soothing tones of black and purple, creates a climate of intimacy, the feeling of being incognito in an elegant room decorated with precious materials. An unusual solution are the white corridors, strongly contrasting with the dark cinema halls. Thus, each room in this facility is clearly defined, both functionally and aesthetically – at the same time being part of a common pattern derived from the logo.
Kronverk品牌的基本颜色在每个区域重复,通过不同的风格和情绪而改变。在这个项目中,材料和整理技术的选择很重要-它们必须是美观和经济的,在不同的配置中是可重复的-因为它是网络项目的最佳解决方案。然而,室内的装饰功能不仅是由材料发挥的,而且是由形式和颜色发挥的,最重要的是通过有趣和令人惊讶的想法将看似遥远的美学结合起来。
Kronverk brand’s underlying colors were repeated in each zone, altered through different styles and moods. The choice of materials and finishing techniques was important in this project – they had to be both aesthetic and economic, repeatable in different configurations – as it is the optimal solution for network projects. The decorative function in the interior, however, is played not only by the materials, but also by the forms and colors, and above all by interesting and surprising idea to combine the seemingly distant aesthetics.
这种设计在现代意义上指的是俄罗斯的装饰风格。该项目所采用的模式和形式是对其他时代或传统装饰品中已知的主题的当代解释。最好的例子是大厅的天花板,LED灯布置成精致的花边图案。以最新的科技成果为基础,这种内部的表现力决定了现代东方的辉煌。通过运用这些手段,俄罗斯创建了最具吸引力的电影院之一。该项目完全满足了客户的期望,并因其功能和现代解决方案以及与Kronverk品牌特性的审美一致性和一致性而受到赞赏。
This design in a modern way refers to the Russian decorativeness. The patterns and forms applied in the project are contemporary interpretation of motifs known from other eras or traditional ornaments. The best example is the ceiling in the lobby with LED lights arranged in a delicate, lacy pattern. The power of expression of this interior defines the modern eastern splendor, based on the latest technological achievements. By applying these means one of the most attractive cinemas in Russia was created. The project fully met the client’s expectations and was appreciated for its functionality and modern solutions, as well as for aesthetic consistency and coherence with the Kronverk brand’s identity.
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