Duvetica Milano Shop Tadao Ando Architect -amp; Associates
2012-04-16 00:00
架构师提供的文本描述。Duvetica Milano商店/展厅
Text description provided by the architects. Duvetica Milano Shop / Showroom
这是一个项目,为羽绒服品牌Duvetica创建一家旗舰店,并在位于历史名城米兰的Montenapole时尚区内的一座老建筑的地面和地下室层为特许品牌提供展示室。
This is a project to create a flag shop for the down-jacket brand Duvetica and a showroom for franchise brands within the ground and basement levels of an old building situated within the Montenapole one fashion district of the historic city of Milan.
© Thomas Mayer
(Thomas Mayer)
Duvetica品牌代表了当代审美敏感性和欧洲传统文化氛围的融合,在这种氛围中,制造商一直坚持达到一个确定的质量水平。在创造一个空间来展示这样一个品牌的产品,我寻求一个空间设计,由非短暂的材料和彻底简化的细节。
The Duvetica brand represents a fusion of contemporary aesthetic sensitivity and the traditional cultural climate of Europe in which manufacturers have always adhered to achieving a definitive level of quality. In creating a space to present the products of such a brand, I sought for a spatial design formed by non-ephemeral materials and thoroughly simplified details.
© Thomas Mayer
(Thomas Mayer)
这个空间是由两个裸露的混凝土墙组成的,这些墙延伸到商店的两个层次。开在商店正面旁边的混凝土墙上的水平缝隙,内衬着羽绒服,排列整齐,就像艺术品一样,呈现出代表品牌形象的五颜六色的变化。
The space is composed from two exposed concrete walls that extend across the two levels of the shop. The horizontal slit opened into the concrete wall positioned beside the shop’s façade is lined with down-jackets, which are arranged orderly like art objects and present the colorful variations that represent the brand’s image.
© Thomas Mayer
(Thomas Mayer)
另一堵混凝土墙与现有建筑中心的原始天窗对齐,形成一个新的双高空隙空间,光线从那里柔和地照射到下方的展厅。在现有结构内建立“建筑物”的想法也在威尼斯的“多加纳角”项目中得到实施。“旧”与“新”之间的这种对话不仅是为了刺激建筑物本身,也是为了给周围城市的街道带来刺激。
The other concrete wall is aligned to the original skylight in the center of the existing building and forms a new double-height void space from where light shines softly down into the showroom in the level below. The idea of creating a “building” inside an existing structure was also implemented in the Punta della Dogana project in Venice. This dialogue between the “old” and “new” is intended to provide stimulation, not only to the building itself, but to the streets of the surrounding city.
© Thomas Mayer
(Thomas Mayer)
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