Andreas Murkudis’ new Potsdamer Straße showroom is styled to resemble an apartment. Photography: Thomas Meyer / Ostkreuz

When an empty space became available for rent on Berlin’s Potsdamer Straße, retail visionary Andreas Murkudis confesses he snapped it up on an impulse simply ‘to save the last great space available’ in the city’s gentrified red-light district.

当柏林的波茨丹默斯特拉e(Potsdamer Stra E)有空位可租时，零售商安德烈亚斯·穆尔库迪斯(Andreas Murkudis)承认，他是出于一种冲动才买下的，这只是为了“节省”该市风格化的红灯区的最后一个大空间。

It was only afterwards that Murkudis, who has stores on this stretch at Nos. 81 and 77, realised that it was the perfect space for hosting events and exhibitions. Having already put the space to use by hosting shows by the artists Mitch Epstein, Lewis Balz and Olav Christopher Jenssen, the German-Greek retailer has now transformed No.98 into a showroom presented as an aspirational apartment.

直到后来，穆尔库迪斯才意识到这里是举办活动和展览的绝佳场所，他在这一带有81号和77号商店。德国-希腊零售商米契·爱泼斯坦(Mitch Epstein)、刘易斯·巴尔茨(Lewis Balz)和奥拉夫·克里斯托弗·詹森(Olav Christopher Jenssen)已经通过举办艺术展来利用这一空间，如今，这家德国-希腊零售商将第98号改造成

‘What has now emerged naturally is the luxury of an open platform, the state of tabula rasa,’ he muses.

他若有所思地说，现在自然出现的是开放平台的奢侈，即小报的状态。

Called Andreas Murkudis 98, the store is a series of customised interior concepts that include living and working areas, and a kitchen and bathroom all expertly executed by the store’s interior design team who area on hand for consultations.

该店名为Andreas Murkudis 98，是一系列定制的室内概念，包括居住和工作区域，以及厨房和浴室，所有这些都是由店内设计团队熟练执行的，他们在现场进行咨询。

Each area is furnished with an extended selection of the pieces that can be found at Murkudis’s existing furniture store at Potsdamer Straße 77, as well as a few special surprises including the introduction of Dimo Chair – the first producer to take up the original furniture designs by Pierre Jeanneret, cousin of the architect Le Corbusier.

每个区域都配备了一个扩展选择，可以在Mukuddis的现有家具商店在波茨坦德StrainE77处找到，以及一些特殊的惊喜，包括引进迪摩椅子----第一个制作人，由建筑师LeCorbuiler的表兄皮埃尔·杰纳雷特(PierJeannet)负责处理原来的家具设计。

‘Murkudis is one of the very few who knows how to sell both fashion and design,’ says Wallpaper’s Nick Vinson who attended this month’s launch. ‘What I like about 98 is that it’s laid out like an apartment. It has Agape bathrooms and a bedroom with a special bed customised by Andreas and his brother Kostas for Coco-Mat, with custom sheets by Ege – an old school purveyor of linen bedding from Ulm in Germany.’

“Murkudis是少数几个知道如何同时销售时尚和设计的公司之一，”参加本月发布会的沃尔纸业的尼克·文森(Nick Vinson)说。“我喜欢98的地方是像公寓一样布置的。”它有阿加普浴室和一间卧室，有安德烈亚斯和他的兄弟科斯塔斯为可可-马特定制的一张特别床，还有来自德国乌尔姆的旧学校用品供应商伊格定制的床单。

‘He’s got all the right stuff in there and it feels very different from most “furniture” stores which are all predictable and samey.’

他说：“他在那里得到了所有的正确的东西，它与大多数“家具”商店的感觉非常不同，这些商店都是可预测的，也是一样的。”

While No.77 will continue to show furniture and design and No 88. fashion and accessories, No.98 is a flexible space that can host launches and shows of designers and makers while also providing a taste of what the Andreas Murkudis lifestyle looks and feels like at home. §

第77号将继续展示家具和设计，第88号。时尚和配饰，第98号，是一个灵活的空间，可以主办推出和展示的设计师和制造商，同时也提供了安德烈亚斯Murkudis的生活方式的外观和感觉在家里。§