kessalao-germany-3 masquespacio
2019-09-26 15:32
Photography by Cualiti
库拉蒂摄影
Briefing: Design a brand for a take away service of Mediterranean food in the city of Bonn, Germany, incorporating several aspects in the brand image and overall space design that reminds to fresh, natural and Mediterranean food.
简介:设计了德国波恩市地中海食品外卖服务品牌,在品牌形象和整体空间设计中纳入了几个方面,这提醒了新鲜的、天然的和地中海的食物。
Solution: First of all we designed a brand based on the drop of olive oil, the main product of the Mediterranean kitchen and Kessalao’s. Secondly, through the space we wanted to transmit a fresh and modern design with materials that remind to natural food, like pine wood and elements very typical for the Mediterranean countries like raffia. A palette of colors popular for Germans was used on the client’s request representing the Mediterranean lifestyle.
解决方案:首先,我们设计了一个以橄榄油为基础的品牌。橄榄油是地中海厨房和凯萨拉岛的主要产品。其次,我们希望通过这个空间,传达一种新鲜而现代的设计,它的材料能让人联想到天然食物,比如松木,以及地中海国家非常典型的元素,比如拉菲(Raffia)。德国流行的调色板是根据客户的要求使用的,代表了地中海的生活方式。
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