“ 运动鞋文化，连接自然形态的情感空间。 ”

设计师手记 每家店铺的设计 都要考虑其特定城市背景 即店铺脱颖而出的独特创新 与品牌独特身份和店铺所在地 产品都有着深层次的联系 体现品牌独特的文化

| Sneakers · Natural Form

这家标志性运动鞋和街头服饰精品店由位于卡塔尔多哈，其新旗舰店由外部参照设计希望改变客户购买产品时的感受。这像是一个激动人心的发现。一个流动、曲折的空间，驱使客户走向真实的体验。通过设计创造一个数字峡谷，一个连接自然形态

和运动鞋文化的情感景观。

This iconic sports shoes and street clothing boutique is located in Doha, Qatar. Its new flagship store is designed by external reference, hoping to change customers feelings when buying products. Its like an exciting discovery. A flowing and tortuous space drives customers to real experience. Through design, create a digital Canyon, an emotional landscape connecting natural form and sneaker culture.

最新项目以卡塔尔的独特特色为灵感，提供终极零售体验。卡塔尔沙

丘景观与多哈以科技为中心的再开发融为一体，提供一个展示空间，而非零售店。在这里，运动鞋和街头服饰爱好者不仅可以一起购物，还可以感受、触摸、发现和分享他们对运动鞋、街头服饰和城市文化的热爱。

Inspired by the unique characteristics of Qatar, the latest project provides the ultimate retail experience. Qatars dune landscape is integrated with Dohas technology centric redevelopment, providing a display space rather than a retail store. Here, sports shoes and street clothes lovers can not only shop together, but also feel, touch, discover and share their love for sports shoes, street clothes and urban culture.

多哈位于城市设计区中部，是最新可持续步行城市和居住、休闲和商业的目的地，也是世界上第一个完全建造的智能和可持续的城市区。零售体验早在顾客走进商店之前就开始。该店的外表面覆盖着5米高全高led屏幕，展示一幅动态的数字艺术景观，改变过路人的视觉感受，立刻吸引他们的眼球，唤醒他们的好奇。

Located in the middle of the urban design area, Doha is the latest sustainable pedestrian city and the destination of residence, leisure and commerce. It is also the first fully built intelligent and sustainable urban area in the world. The retail experience begins long before customers enter the store. The outer surface of the store is covered with a 5m high full height LED screen to display a dynamic digital art landscape, change the visual feeling of passers-by, immediately attract their eyes and awaken their curiosity.

室内空间提供沉浸式零售体验，集中在最受追捧限量版运动鞋和街头服饰。它结合先进的制造、技术、时尚、城市文化和设计。该店被视为一座数字沙丘，在不断变化技术背景下，以算法切割金属刀片和包裹空间可编程led灯展示其独家收藏。

The interior space provides an immersive retail experience, focusing on the most popular limited edition sneakers and street clothes. It combines advanced manufacturing, technology, fashion, urban culture and design. The store is regarded as a digital sand dune. In the context of changing technology, it displays its exclusive collection with programmable LED lights for algorithmic cutting metal blades and wrapping space.

商店内部不是一个静态空间，而是一个完全响应环境，通过动态照明和交互式表面贴图与客户互动，创造独特和难忘的零售体验。“体验室”是一个完全沉浸式的空间，在这里，全息影迷矩阵创造了一个数字展示，展示最令人垂涎的收藏家运动鞋。空间提供选择个人表演的可能性，根据所选教练安置在这个独家项目保险库内。

The interior of the store is not a static space, but a fully responsive environment. It interacts with customers through dynamic lighting and interactive surface mapping to create a unique and unforgettable retail experience. The experience room is a completely immersive space where the holographic fan matrix creates a digital display of the most coveted Collectors sneakers. The space provides the possibility of choosing individual performances and is placed in this exclusive project vault according to the selected coach.

| Tunnel · Sports Shoes Store

墨尔本这家未来运动鞋店，通过圆形门道进入一条通道，通道两旁都是鞋子。内部设计成类似于地下火车站的结构，采用隧道形状、抛光混凝土地板和可调光照明。这家步入式在线商店出售一系列运动鞋品牌，一排排从地板到天花板架被分成几个部分，每个部分展示一双运动鞋。

Melbourne, the future sports shoe store, enters a passage through a circular doorway, with shoes on both sides. The interior is designed as a structure similar to the underground railway station, with tunnel shape, polished concrete floor and adjustable lighting. The walk-in online store sells a range of sneaker brands. Rows of shelves from floor to ceiling are divided into several parts, each displaying a pair of sneakers.

隧道两侧搁板边缘贴着一段带滚动红色文本LED指示灯。当顾客购买一双运动鞋时，票务员会回应在线活动并显示诸如“售罄”或“刚在墨尔本购买”之类的评论。该店分为两个区域：长展示空间；

试衣间位于一面玻璃砖墙后，通过铰链式鞋门进入。看起来大而弯曲的按钮钢椅被放置在凸起平台，供顾客试穿运动鞋，而iPad则放在方便顾客购买的地方。

A section of LED indicator light with rolling red text is pasted on the edge of shelves on both sides of the tunnel. When a customer buys a pair of sneakers, the ticket clerk will respond to the online event and display comments such as sold out or just bought in Melbourne. The store is divided into two areas: long exhibition space; The fitting room is located behind a glass brick wall and enters through a hinged shoe door. The large and curved button steel chair is placed on the raised platform for customers to try on sneakers, while the iPad is placed in a place convenient for customers to buy.

玻璃砌块墙背对街道，形成商店正面一部分。其余黑漆外墙在圆形入口一侧墙上垂直写着“Sneakerboy”。这家精品店鞋类陈列在网状柱子上，在商店购物只需一部智能手机和neakerboy ID。剩余可用空间专用于鞋子系列，这意味着Sneakerboy可以在更小的占地面积上拥有更大的库存范围。

The glass block wall faces away from the street to form part of the front of the store. The other black painted exterior walls are vertically marked sneakerboy on the wall on one side of the circular entrance. The shoes of this boutique are displayed on mesh columns. Shopping in the store only requires a smartphone and a sneakerboy ID. The remaining available space is dedicated to the shoe collection, which means that sneakerboy can have a larger inventory range on a smaller footprint.

商店架构和品牌遵循这一基本业务结构，同时也将数字连接带到最前沿。展示区设计与地铁站复古未来主义风格相同，参考1966年纽约交通罢工中运动鞋流行趋势。带照明弧形玻璃货架可放置各种运动鞋，一块可容纳162双鞋观景帆布，通过改变照明进行调暗。每双运动鞋下方滚动LED指示牌，显示鞋款设计师。1200米布线让人联想到服务器机房，通过玻璃架暴露出来而不是隐藏起来。

Store architecture and brand follow this basic business structure, while also bringing digital connectivity to the forefront. The design of the exhibition area is the same as the retro futuristic style of the subway station, with reference to the popular trend of sneakers in the traffic strike in New York in 1966. The arc glass shelf with lighting can place all kinds of sports shoes, and a canvas that can accommodate 162 pairs of shoes can be dimmed by changing the lighting. LED signs scroll under each pair of sneakers to show the shoe designer. The 1200 meter wiring is reminiscent of the server room, which is exposed through the glass frame rather than hidden.