BLACKHEAD 黑头是主打 Y2K 暗黑系风格的配饰品牌，于 2012 年在上海成立。品牌植根于当代年轻人文化，主张引起越来越多年轻与未来青年人的共鸣，通过大胆的设计语言不断重新定义规范化的世界。此次长沙旗舰店空间设计，我们希望秉持品牌内核去呈现一个突破常规的消费体验空间。

BLACKHEAD is a Y2K dark style accessory brand founded in Shanghai in 2012. The brand is rooted in the culture of contemporary young people, and advocates to resonate with more and more young and future young people, and constantly redefine the standardized world through bold design language. In the space design of the Changsha flagship store, we hope to uphold the brand core to present a space for consumer experience that breaks through the conventions.

首饰是最贴近我们身体的一部分装饰，是每个人躯体个性化的延伸。因此在这次设计中，空间材料和元素运用上，我们采用了很多关于“身体”的内容。墙面层叠的黑色鬃毛，缀有耳饰的耳朵模型从鬃毛中探出，看过去更像是耳朵后的头发。在空间中我们设计陈列了巨大的躯体局部：放大的耳朵，手指，巨大的脚掌等等，这些放大的局部是我们平日习以为常并可能忽略掉的躯体重要部分，当他们以一种非常规的颜色，体量，排列方式、材质呈现在眼前时，陌生的熟悉感反而创造出了一个时尚且充满个性的空间。

Jewelry is the part of decoration that is closest to our body and is an extension of the individuality of each persons body. Therefore, in this design, in the use of space materials and elements, we adopted a lot of content about the body. The black mane layered on the wall, the ear model with earrings sticks out from the mane, and looks more like the hair behind the ear. In the space, we designed and displayed huge body parts: enlarged ears, fingers, huge soles of feet, etc. These enlarged parts are important parts of the body that we are accustomed to and may ignore, when they are in an unconventional color , When the volume, arrangement and material are presented in front of the eyes, the unfamiliar sense of familiarity creates a stylish and individual space.

在空间结构上，我们不仅希望自然而然的为空间划分区域，同时还能解决场地局限的问题。我们以一个角落为圆心，利用不同材质的弧形墙面往外扩散，将空间分为了三个区域。每一个区域相互嵌套贯穿，层次分明。更重要的是我们采取的四分之一圆，利用镜面把原本局促的场地通过不断折射在视觉上形成了一个完整的环形空间，视觉上扩大的场地面积使整个店面更加开敞大气。环形的空间让展台也随之成型，我们把展台分成了不同段落，在镜面的折射下，展台完整又似分离，每个段落之间就像是被某种神秘力量所折断，形态与逻辑完美自洽，消费者在其中可以自由的穿梭。

In terms of spatial structure, we not only hope to divide the space naturally, but also solve the problem of site limitations. We take a corner as the center, and use the curved walls of different materials to spread out, dividing the space into three areas. Each area is nested and penetrated with each other, with clear layers. More importantly, we adopted a quarter circle, using mirrors to refract the originally cramped site visually to form a complete annular space, and the visually expanded site area makes the entire store more open and atmospheric. The annular space also shaped the booth. We divided the booth into different sections. Under the reflection of the mirror, the booth was complete and separated. Each section seemed to be broken by some mysterious force. The shape and logic were perfect. Self-consistent, consumers can freely shuttle in it.

至此，我们通过材料与结构的方式来打破常规，希望与品牌一起传递青年符号美学概念，并将之落地为可触化，可视化的实体项目。

So far, we have broken the routine through materials and structures, hoping to convey the aesthetic concept of youth symbols together with the brand, and turn it into a tangible and visual project.

PROJECT INFO

项目名称丨BLACKHEAD 黑头

Project Name丨BLACKHEAD

项目地点丨长沙国金街负一楼

Project Location丨The first floor of Changsha Guojin Street

Chief Designer丨Wu Guoyuan

设计团队丨奕豪、BOBO、小鱼、小鸣、张浩、吕哥

Design Team丨Yihao, BOBO, Xiaoyu, Xiaoming, Zhang Hao, Lu Ge

项目业主丨BLACKHEAD 黑头

Project owner丨BLACKHEAD

主要材料丨不锈钢、金属烤漆、地坪漆、鬃毛

Main materials丨Stainless steel, metal paint, floor paint, bristles

Indoor area丨96m²

完工时间丨2021.11

Completion time丨2021.11

space photography丨or design

2016年初成立于上海。

是一个由多元化跨专业的新锐设计师组成的设计团队。我们有着敏锐的洞察力，洞悉时代变化的趋势，为每一位客户提供最前沿的设计解决方案。在我们看来，设计不仅仅是一个空间形式上的塑造，它的核心价值在于推动商业品牌的升级和发展。我们花了很大的精力，通过有效的设计联通品牌与消费者之间的距离。

团队注重对人才的培养，为每个项目的质量和效果提供充足的人才保证。针对项目建设有一套严格的质量保障体系和管理体系。保证每一个项目都得到最优质的落地监管。接受任何一个委托项目时，都会认真做好调研和考察，纵深思考，为设计好一个有生命力的作品做好充足的准备。

地址/Address : 上海市徐汇区安福路228弄 联系电话/Tel : 136-3645-9152

微信/Wechat：wuguoyuan5

邮箱/Mail : 408825538@qq.com

站酷/Zcool：ordesign.zcool.com.cn

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