泛域设计 果茂咖啡GOMORRA南浔店_20250521
2025-05-21 21:30
在南浔古镇的百年民居中,我们为果茂咖啡进行了空间、品牌的升级改造。在景区客群与古镇居民交融的南浔老街,果茂的主理人和我们说,她希望果茂品牌这次的更新表现是在地、质朴、归真的,而同时拥有作为一位年轻女性咖啡师想要传递的咖啡审美与态度。
In a centuries-old residence within Nanxun Ancient Town, we undertook a comprehensive spatial and brand redesign for GOMORRA Coffee. Located along Nanxun’s historic street—where tourists and longtime residents intermingle—the founder shared her vision for the renewal: to reflect the essence of locality, rustic simplicity, and a return to authenticity, while still conveying the coffee aesthetics and attitude of a young female barista.
南浔传统建筑空间布局受封建社会伦理、儒家传统、风水民俗、近现代文明等多方面的影响,这也是人文因素在意识形态上的反映。在民居保护与活化,江南水乡沿岸,具有东方底色的古镇咖啡店,应有什么样的面貌?
The spatial layout of Nanxun’s traditional architecture was shaped by feudal social ethics, Confucian traditions, feng shui customs, and modern influences—reflecting how cultural values manifest in ideology. In the conservation and revitalization of these historic residences, what should a riverside Jiangnan coffee shop, rooted in Eastern heritage, embody?
不同传统的江南小镇的白墙黑瓦,张石铭故居、小莲庄、刘氏梯号
......这些民国时期建造的青、红砖建筑,融合了文艺复兴时期的建筑风格,这也是南浔有别于其它江南古镇的特质。在剥离开原始建筑表皮时,沿街一面的墙体的红砖慢慢显现,是一种巧合也是一种设计的注定,我们将其保留了下来,作为果茂咖啡与南浔古镇的链接。
Unlike the traditional white walls and black tiles typical of Jiangnan water towns, landmarks like Zhang Shiming’s Former Residence, Xiaolianzhuang, and the Liu Family’s Ladder House—built during the Republican era with their distinctive blue and red bricks—incorporate Renaissance architectural influences. This unique blend sets Nanxun apart from other Jiangnan ancient towns.
在剥离开原始建筑表皮时,沿街一面的墙体的红砖慢慢显现,是一种巧合也是一种设计的注定,我们将其保留了下来,作为果茂咖啡与南浔古镇的链接。
As we peeled away the original façade, the red brick walls along the street gradually revealed themselves—a serendipitous discovery that also felt like a design destiny. We chose to preserve these exposed bricks, allowing them to become the tangible link between
Coffee and Nanxun’s architectural heritage.
原始的石头,或直、或横,构筑在空间的内与外,成为坐凳、吧台、柱子......东方的底色,当代的构筑,灵动的体验。在小型咖啡店的空间中,我们认为过多的家具对于空间的使用反而是一种过多的负担,减少管理者对秩序的整理,让空间结构融合空间功能,在20m²的空间里规划出更为舒适的空间体验。
Raw stone slabs—placed vertically or horizontally—define the space, transforming into benches, countertops, and columns... An Eastern soul with contemporary construction, creating a dynamic experience. In a compact café space, we believe excessive furnishings become a burden rather than an asset. By minimizing the need for constant rearrangement, we integrate spatial structure with functionality, crafting a more comfortable experience within just 20m².
这个项目中70%的空间都在户外,而这片区域与其说属于果茂,更多的是与古镇社区的对话与相互浸润,穿着文艺的咖啡青年、摇着扇子的大伯、手持相机的游客,提供给这片区域更多公共属性的可能。
In this project, 70% of the space unfolds outdoors—an area that belongs less exclusively to
and more to the ongoing dialogue with Nanxun’s community. Here, artsy coffee enthusiasts,fan-fluttering
camera-toting tourists intermingle, collectively activating this space with vibrant public energy.
果茂的品牌感受,是松弛、东方,且又拥有咖啡的精致感,融合两种不同的基因,用老木头这种温润的质地,和精致现代的银色金属,在阳光色系的空间散发出咖啡的香味。
Gomorras brand essence breathes relaxation and Eastern sensibility, fused with coffees inherent refinement. This harmony of contrasting DNA emerges through weathered woods organic warmth and sleek metallic silver, all bathed in a sunlit palette where the aroma of coffee lingers.
Here flows crystal-clear water, under crystal-clear skies
Here flows crystal-clear water, under crystal-clear skies
Crystal-clear ponds and waterways that gleam,
Crystal-clear willows, bamboo paths that dream...
This crystal-clear town, its crystal-clear reflection,
Mirrors a crystal-clear world’s perfection!
Ah—this, oh this is my crystal-clear homeland!"
庭院、流水、松弛、阳光、清香,沿着河畔南浔百年传统民居群落中,青瓦是沉睡的鱼鳞,白墙是展开的宣纸。每天下午三点,阳光从河面上放射,波光粼粼的水纹穿过窗户映射在室内的屋顶上,木雕花窗记录了每日此时,来自自然的仪式感。
Courtyards, flowing water, unhurried sunlight, delicate fragrances—Along the riverbanks of Nanxuns centuries-old dwellings,blue-gray roof tiles rest like slumbering fish scales,while white walls stand as unfurled scrolls of xuan paper.Each day at three,sunlight erupts from the waters surface,sending shimmering liquid patterns
through windows to dance across wooden ceilings—as latticed carvings solemnly document
this daily sacrament of light,natures ephemeral artistry
Fununit Design-More 创始人/设计总监
美国洛杉矶 BLT 建筑设计大奖 连续 2届年度大奖
英国 Andrew Martin 安德马丁国际室内设计 第 26 届入选设计师
英国 Andrew Martin 安德马丁 中国设计使者
英国 Andrew Martin 安德马丁发现好设计·年度推荐设计师
葡萄牙 LOOP 设计奖 2023 室内设计酒店-度假村年度大奖
ASIA PACIFIC PROPERTY AWARD WINNER
WAF 2019 INSIDE 世界室内设计奖 Shortlist
芬兰 Arch Design Award 室内设计银奖
不同领域的客户提供建筑、室内、装置、软装及品牌的设计服务,国际化的设计团队通过实
验性、叙述性、幽默性等手法提供新的设计探索方向。有趣是一种单纯特性的表达,是当代社会最
正在努力寻求建筑,空间与事物中每一个单元体之间的本质,关系,真实和一份
NCA 新商业空间大奖 ,IHIDA 人居空间设计奖
◆ DOMANI东仓建设 | 喜鹊——玄武湖畔西餐厅
◆ B.L.U.E. 青山周平 | JM Cafe 白塔寺店
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