——新文旅营造——非遗品牌共创——文化赓续——

Guanji·ANANDA integrates the philosophical ideas of Zen Buddhism with modern life, conveying the core concept of returning to the essence and seeking inner peace. Just as Zen Buddhism teaches, our world is both external and internal. Only through self-awareness and inner practice can we achieve the harmony of the inside and outside. Guanji·ANANDA not only provides space for living, but also offers a place for the soul to rest, allowing people to regain calmness and tranquility in the complex world, thereby achieving true spiritual return.

观己·ANANDA将禅宗的哲学思想与现代生活融合，传达出“回归本真，寻找内心宁静”的核心理念。正如禅宗所教，我们的世界既是外在的，也是内心的，只有通过自我觉察与内在的修行，才能达到内外和谐的统一。观己·ANANDA不仅为居住提供空间，更为心灵提供一处栖息之地，让人在纷繁复杂的世界中找回平静与宁静，从而实现真正的精神回归。

五台山自东汉时期佛教传入中国后，逐渐发展成佛教的重要中心，并在北魏至唐代达到了鼎盛。作为文殊菩萨的道场，五台山至今仍保留着47座历史悠久的寺庙，包括显通寺、塔院寺等，其中多座寺庙已被列入世界文化遗产名录（2009年列入《世界遗产名录》）。五台山融合了丰富的佛教文化、古建筑艺术（如唐代木构建筑南禅寺、佛光寺）和自然景观（五座山峰环绕），被誉为“中国古建筑博物馆”。此外，五台山还正从传统的朝圣地转型为集“文化 康养”于一体的综合性旅游目的地，展现出独特的历史魅力和现代发展潜力。历史上，多位帝王，包括北魏的孝文帝、清朝的康熙、乾隆帝等，都曾亲自前往五台山朝圣，赋予其“皇家圣地”的政治象征意义。

Since Buddhism was introduced to China during the Eastern Han Dynasty, Wutai Mountain has gradually developed into an important center of Buddhism and reached its peak during the Northern Wei to Tang Dynasties. As the sacred place of Manjusri Bodhisattva, Wutai Mountain still retains 47 historic temples, including Xiantong Temple and Tayuan Temple, many of which have been listed as World Cultural Heritage Sites (inscribed on the World Heritage List in 2009). Wutai Mountain integrates rich Buddhist culture, ancient architectural art (such as the Tang Dynasty wooden structures of Nan Chan Temple and Foguang Temple) and natural landscapes (surrounded by five peaks), earning it the title of Museum of Ancient Chinese Architecture. Moreover, Wutai Mountain is transforming from a traditional pilgrimage site into a comprehensive tourism destination integrating culture   health care, demonstrating its unique historical charm and modern development potential. Historically, many emperors, including Emperor Xiaowen of the Northern Wei Dynasty, Emperor Kangxi and Emperor Qianlong of the Qing Dynasty, personally visited Wutai Mountain for pilgrimage, endowing it with the political symbolic meaning of a royal sacred place.

山西省政府计划到2025年将五台山打造成“世界级旅游康养目的地”，预计年接待量将突破800万人次。为此，政府已出台一系列举措，推动五台山的旅游发展。近年来，五台山机场和高速公路网已建成，并规划了轻轨项目，以有效缓解交通压力。此外，“智慧五台山”数字化平台的推出，通过VR技术展示寺庙文化，提升了游客的体验，五台山国际文化旅游节等节庆活动也为景区注入了新的活力。

五台山景区是山西省旅游经济的核心支柱之一，2024年游客量预计将达到500万人次，其中夏季避暑和冬季朝圣形成了季节性高峰。作为国家级自然保护区，五台山的开发受到一定限制，过度开发的风险依然存在。如何平衡旅游商业化（如民宿扩建、商业街）与生态保护，成为当前面临的挑战。

目前，五台山的门票收入占据了较大比重（135元/人），但二次消费（如住宿、购物）仍有很大的提升空间，未来有待进一步挖掘潜力。

The Shanxi provincial government plans to turn Wutai Mountain into a world-class tourism and health care destination by 2025, with an expected annual reception of over 8 million visitors. To this end, the government has introduced a series of measures to promote the development of tourism in Wutai Mountain. In recent years, the Wutai Mountain Airport and the expressway network have been completed, and a light rail project has been planned to effectively relieve traffic pressure. In addition, the launch of the Smart Wutai Mountain digital platform, which showcases temple culture through VR technology, has enhanced the experience of tourists. The Wutai Mountain International Cultural Tourism Festival and other festival activities have also injected new vitality into the scenic area.

Wutai Mountain Scenic Area is one of the core pillars of Shanxi Provinces tourism economy. It is expected that the number of tourists will reach 5 million in 2024, with seasonal peaks in summer for coolness seeking and winter for pilgrimage. As a national-level nature reserve, the development of Wutai Mountain is subject to certain restrictions, and the risk of overdevelopment still exists. How to balance tourism commercialization (such as the expansion of homestays and commercial streets) with ecological protection has become a current challenge.

At present, the ticket revenue of Wutai Mountain accounts for a relatively large proportion (135 yuan per person), but there is still much room for improvement in secondary consumption (such as accommodation and shopping). In the future, there is a need to further tap its potential.

品牌溯源|BRAND ORIGIN

观己·ANANDA：

观己·ANANDA

禅是生命的态度 —— 禅是看清世间之后，真正认识自己，禅是体悟生命实相之后的生活态度，活在当下，回归本真，塑造慢生活的体验空间、回归自我的朝圣之地。这是我们品牌设计的基础概念。我们的最终目标是通过精神回归，创造一个精神疗愈的空间场域，以五台山为依托，传递精神层面的深度体验。

Under the premise of de-religionization, how to stand out among multiple similar products and find a development path

suitable for Guanji·ANANDA is the core entry point of this case. We are committed to providing a spiritual space that allows people to seize the present moment and cherish human love, where everyone can feel the tranquility of the soul and self-renewal, and find their own paradise.

Zen is an attitude towards life - Zen is truly knowing oneself after s

eeing through the world, and it is the attitude towards life after realizing the true nature of existence, living in the present, returning to ones true self, and creating an experience space for a slow life and a pilgrimage site for self-discovery. This is the fundamental concept of our brand design. Our ultimate goal is to create a spiritual healing space field through spiritual return, relying on Wutai Mountain to convey a profound spiritual experience.

品牌案名 | 观己.ANANDA

观己.ANANDA

当觉察者与被觉察者合一，便抵达禅家所言能所双忘之境——这既是心灵的彻底疗愈，也是对本性圆满的顿悟。观己的终极指向，是消融能观与所观的对立。

观己的疗愈性在于重新感知身体信号（如呼吸、紧绷感）和情绪流动，恢复身心一体性；它并非逃避现实，而是通过清醒的自我觉察，剥离社会化的噪音，触摸生命最原初的宁静与力量。观己是疗愈的起点，本质是一场回归内在故乡的旅程。

“观己”

The brand name we have chosen is Guanji.ANANDA. The ancient Sanskrit word Ananda carries profound meaning, representing an inner sense of happiness or joy, describing inner satisfaction, peace or contentment. In Buddhism, it is also used to describe a mental state, namely the calm and inner happiness achieved through meditation and practice.

When the perceiver and the perceived merge into one, they reach the state that the Zen masters call the simultaneous forgetting of the perceiver and the perceived - this is both a complete healing of the mind and an instant realization of the completeness of ones nature. The ultimate goal of self-awareness is to dissolve the opposition between the perceiver and the perceived.

The therapeutic power of self-awareness lies in re-perceiving the bodys signals (such as breathing, tension) and the flow of emotions, restoring the unity of body and mind; it is not an escape from reality, but rather through clear self-awareness, it strips away the noise of socialization and touches upon the most original tranquility and strength of life. Self-awareness is the starting point of healing, and fundamentally, it is a journey back to ones inner homeland.

The essence of the brand name Kan Zi is a form of inner-awareness practice that guides people to return to themselves and touch upon the deepest peace and strength within their hearts.

在繁华喧嚣的都市中，人们总是在忙碌中追求着物质的满足，却往往忽视了内心的平静与自然的和谐。然而，有一种生活方式，它倡导返璞归真，回归自然，那就是禅修生活。观己·ANANDA正是将这种生活方式与五台山独特的自然环境和疗愈文化相融合，为禅修冥想提供了绝佳的条件。

在这里，佛光普照，心灵得以净化，成为放松身心、修行悟道的理想之地。自然、简约、宁静与和谐的空间设计为身心疲惫的旅人提供了一个精神的栖息之所，让每一个人都能在此寻找内心的宁静与力量。

In the bustling and noisy city, people are always busy pursuing material satisfaction, but often neglect the inner peace and harmony with nature. However, there is a way of life that advocates returning to simplicity and nature - that is, the life of meditation. Vipassana (Guanji·ANANDA) integrates this way of life with the unique natural environment and healing culture of Wutai Mountain， providing excellent conditions for meditation and contemplation.

Here, the Buddhas light shines brightly, purifying the mind and making it an ideal place for relaxation, spiritual cultivation and enlightenment. The natural, simple, peaceful and harmonious space design provides a spiritual refuge for weary travelers, allowing everyone to find inner peace and strength here.

中式轻奢 松弛感 | CHINESE-STYLE LIGHT LUXURY   RELAXED SENSATION

在观己·ANANDA的设计中，布局和光影的运用极为考究。通过精心设计，即便在有限的空间范围内，入住者也能体会到无尽的宁静与舒适。大量自然元素巧妙运用，木材、石材以及松柏等元素随处可见，这些材料所散发出的自然气息，让人真切感受到大自然的温暖与亲切。

观己·ANANDA并非单纯的居住空间，而是一种生活态度的具象化呈现。其设计灵感源自禅宗文化，着重于人与自然的和谐共生，以及对内心平和宁静的追求。

In the design of View Guanji·ANANDA, the layout and the use of light and shadow are extremely meticulous. Through careful planning, even within a limited space, the occupants can experience endless tranquility and comfort. A large number of natural elements are skillfully utilized, with wood, stone, and pine and cypress being seen everywhere. The natural atmosphere emitted by these materials allows people to truly feel the warmth and intimacy of nature. View Guanji·ANANDA is not merely a living space; it is an embodiment of a lifestyle attitude. Its design inspiration comes from Zen culture, focusing on the harmonious coexistence of humans and nature, as well as the pursuit of inner peace and tranquility.

观己·ANANDA所象征的是一种回归本真、贴近自然的生活理念与价值观念。它为人们提供了一个宁静的空间，让他们得以静下心来，去感知生活的美好，领略自然的魅力。通过这种生活方式，人们能够更加聚焦于自身内心的需求，追求内心的平和与宁静，以更好的状态应对生活中的挑战与困难。

值得注意的是，观己·ANANDA设置了众多冥想空间，并配备了相应的禅修设施。这样的布置旨在为入住者营造一个良好的环境，帮助他们开展内心修炼与冥想活动，从而使内心趋于更加平静、宁静的状态。观己·ANANDA所代表的，远不止是一种居住形式，更蕴含着一种生活态度，承载着深刻的哲学思考。它宛如喧嚣忙碌生活中的一方宁静角落，让人们在这里找到内心的安宁。

The concept and values symbolized by Guanji. Ananda are one of returning to ones true nature and living in harmony with nature. It provides people with a peaceful space where they can calm down and perceive the beauty of life and the charm of nature. Through this lifestyle, people can focus more on their inner needs, pursue inner peace and tranquility, and better cope with challenges and difficulties in life.

It is worth noting that Guanji. ANANDA has set up numerous meditation spaces and equipped them with corresponding meditation facilities. This layout is designed to create a favorable environment for the residents, helping them engage in inner cultivation and meditation activities, thereby bringing about a more peaceful and serene state of mind. What Guanji. ANANDA represents is far more than just a form of residence; it embodies a lifestyle attitude and carries profound philosophical thinking. It is like a peaceful corner in the midst of the bustling and noisy life, allowing people to find inner peace here.

核心亮点 | CORE HIGHLIGHTS

禅宗文化与自然元素的融合：观己·ANANDA

冥想与修行空间的设置：

精致的空间布局与光影运用：

生活态度的呈现：

The integration of Zen culture and natural elements: The design inspiration of Guanji. ANANDA comes from Zen culture, emphasizing the harmonious coexistence of humans and nature. A large number of natural elements (such as wood, stone, pine and cypress, etc.) are skillfully utilized, giving off a natural atmosphere in the space, creating a warm and intimate environment, and bringing a sense of returning to the true self to the occupants.

Setting of meditation and practice areas: The project has set up several dedicated meditation spaces, equipped with corresponding meditation facilities. These designs not only provide the residents with a peaceful and reflective space for their minds, but also create an ideal environment for their inner cultivation and meditation activities, helping them achieve a peaceful and serene state of mind.

Exquisite spatial layout and light and shadow utilization: The space design places great emphasis on the rationality of the layout and the ingenious use of light and shadow. Even within a limited space, it can bring endless tranquility and comfort to the occupants. The meticulously designed space enables people to find inner peace even in the midst of busyness and noise.

Presentation of life attitude: Guanji. ANANDA is not merely a living space; it represents a certain lifestyle and embodies the pursuit of inner peace and a return to nature. It encourages people to find their own quiet corner in the midst of a busy life, to perceive the beauty of life and the charm of nature.

品牌生命力 |

BRAND VITALITY

符合现代人精神需求：

特色文化与生态旅游结合：

差异化竞争优势：

长远的市场潜力：

Meet the spiritual needs of modern people: With the rapid development of society, the pace of life for modern people has accelerated, and physical and mental exhaustion has become a common problem. The meditation and contemplation space of Guanji. ANANDA precisely meets the consumers demands for spiritual healing and inner peace, catering to the trend of modern people seeking mental relaxation and self-cultivation.

Combining unique culture with eco-tourism: Wutai Mountain, as an important Buddhist holy site, possesses extremely rich natural and cultural resources. Guanji. ANANDA integrates the culture of meditation and the natural environment, creating a distinctive cultural tourism product. It can attract not only Buddhist believers but also modern people seeking spiritual tranquility.

Differentiation competitive advantage: In the current market, most tourism projects focus on material and landscape experiences. Guanji. ANANDA, by deeply exploring the unique market demand for spiritual cultivation, has formed a differentiation competitive advantage. By providing a comprehensive space for physical, mental and spiritual healing, it meets the pursuit of modern consumers for a spiritual home.

Long-term market potential: As peoples attention to the quality of spiritual life gradually increases, the culture of meditation and mindfulness will become an important part of future lifestyles. The design of Guanji. ANANDA not only helps to enhance short-term market appeal, but also has long-term market potential, especially in the context where health, slow-paced living, and eco-tourism are receiving increasing attention.

项目名称：观己 · ANANDA疗愈空间

项目位置：山西省五台山

建筑面积：3000㎡

项目性质：疗愈度假空间、民宿空间、休闲康养

设计时间：2024.04—2024.12

开业时间：2025年10月（目前正在建设中）

业主单位：山西智行未来文化交流有限公司

规划单位：北京爱易设科技有限公司

设计公司：AYS爱易设咨询平台、AYS规划设计事务所

主创人员：张璇、魏文成、郭峰、贾茜琲

Project Name: Self-Reflection · ANANDA Healing Space

Project location: Diolu Temple, Wutai Mountain, Shanxi Province

Building area: 3000 square meters

Project nature: Therapeutic vacation space, homestay space, leisure and health care resort

Design period: April 2024 - December 2024

Opening date: October 2025 (currently under construction)

Owner Unit: Shanxi Zhixing Future Cultural Exchange Co., Ltd.

Planning Unit: Beijing Aideishi Technology Co., Ltd.

Design Company: AYS Love Design Consulting Platform, AYS Planning and Design Firm

The creative team: Zhang Xuan, Wei Wencheng, Guo Feng, Jia Xianhui