新作 · 朱柏仰 HBI CASA 天地墙全案生态美学中心

协融 不是一种风格

是执行设计的一种观念与态度。

Harmony Integration is not a style, but a concept and attitude towards design implementation.

——HBI

Group

设计院院长 朱柏仰

——

Poyang Chu

, HBI

Group

Design Institute

佛山，禅城

Foshan，Chancheng

美学

Aesthetics

设计核心在

于 “协融美学”，打破传统建材的冰冷印象，赋予空间文化叙事力。这一美学理念并非单一风格，而是执行设计的观念与态度，核心是让空间摆脱材料堆砌的局限，成为美学与生活方式、材质与光影交融的场域。

其精神内核围绕三大维度展开：HEALTH（人文本质、精神性、和谐性）、BOUNDLESS（文化融合、混搭品味、多元性）、INNOVATION（异质性、差异化、独特性），传递品牌高端全案生态的核心价值。

The core of the design lies in Harmony Integration Aesthetics, breaking the cold impression of traditional building materials and endowing the space with cultural narrative power.This aesthetic concept is not a single style, but a concept and attitude for design execution. Its core is to free the space from the limitation of material stacking, making it a field where aesthetics blend with lifestyle, and materials integrate with light and shadow.

Its spiritual core unfolds around three dimensions: HEALTH (human nature, spirituality, harmony), BOUNDLESS (cultural integration, mixed taste, diversity), and INNOVATION (heterogeneity, differentiation, uniqueness), conveying the core value

of the brands high-end whole-solution ecosystem.

设计

Design

展厅设计的核心是 “协融共生”，以 “三位一体” 系统构建空间逻辑，实现功能与美学的深度统一。

The core of the exhibition hall design is Harmonious Coexistence, constructing the spatial logic with a Trinity system to achieve in-depth unification of function and aesthetics.

设计核心概念

Core Design Concept

进口岩板的极致性能、艺术涂料的情绪表达、木地板的自然温度，与智能灯光的氛围营造，形成三位一体的深度交融，共同构建 “天地墙” 高端全案美学语言。

The ultimate performance of imported slabs, the emotional expression of art coatings, the natural warmth of wood flooring, and the atmosphere created by smart lighting form a deep integration of Trinity, jointly constructing the high-end whole-solution aesthetic language for floors, walls and ceilings.

空间布局规划

Spatial Layout Planning

入口区域设置文化序厅，记录品牌发展沉淀，解读生态模式战略布局，作为空间体验的起点。核心接待区为环球酒廊，以艺术涂料与岩板演绎 “协融美学”，直观呈现天地墙整体解决方案。

A Cultural Preface Hall is set at the entrance area, recording the brands development and precipitation, interpreting the strategic layout of the ecological model, and serving as the starting point of the spatial experience.

主体展示区划分四大选廊：岩板系选廊、艺术涂料系选廊、木地板系选廊、智能灯光系选廊，系统呈现产品矩阵。

The core reception area is the Global Lounge, which interprets Harmony Integration Aesthetics through art coatings and slabs, intuitively presenting the overall solution for floors, walls and ceilings.

材料运用原则

Material Application Principles

精选全球高端材料与品牌，注重材料的性能、质感与情绪表达，通过不同材质的协奏，让每一寸空间都富有韵律感，打造沉浸式美学世界。

Select high-end global materials and brands, focusing on the performance, texture and emotional expression of materials. Through the harmony of different materials, every inch of the space is full of a sense of rhythm, creating an immersive aesthetic world.

右滑可见多图

展示

Exhibition

展厅既是产品展示空间，也是品牌生态传递空间，更是人与人的交流空间，核心是通过系统化、沉浸式呈现，输出品牌记忆。

The exhibition hall is not only a product display space, but also a brand ecology communication space and a communication space between people. Its core is to output brand memory through systematic and immersive presentation.

分区展示逻辑

Zoned Exhibition Logic

文化序厅：以品牌发展与战略布局为核心，采用静态呈现与科技化手段结合的方式，传递品牌底蕴。

Cultural Pr

eface Hall: Focusing on the brands development and strategic layout, it adopts a combination of static presentation and technological means to convey the brands heritage.

Culture Lobby 文化序厅

环球酒廊：兼具接待、服务与展示功能，直观呈现天地墙整体解决方案，营造舒适的交流氛围。

Global Lounge: It has the functions of reception, service and display, intuitively presenting the overall solution for floors, walls and ceilings, and creating a comfortable communication atmosphere.

Universe Lounge 环球酒廊

Universe Lounge 环球酒廊

四大选廊：岩板系选廊展示全球先锋设计与尖端工艺；艺术涂料系选廊凸显高端色彩与肌理定制；木地板系选廊兼顾自然、个性与实用；智能灯光系选廊升华空间情绪，打造艺术氛围。

Four Galleries: The Slab Series Gallery showcases global cutting-edge design and sophisticated craftsmanship; the Art Coating Series Gallery highlights high-end color and texture customization; the Wood Flooring Series Gallery balances nature, personality and practicality; the Smart Lighting Series Gallery elevates spatial emotions and creates an artistic atmosphere.

Slabs Gallery 岩板选廊

Slabs Gallery 岩板选廊

Slabs Gallery 岩板选廊

Slabs Gallery 岩板选廊

Art Painting Gallery 进口艺术涂料选廊

展示呈现方式

Exhibition Presentation Methods

产品按 “系统化展示” 逻辑陈列，形成清晰的产品矩阵，方便参观者理解与选择。

Products are displayed according to the systematic display logic, forming a clear product matrix to facilitate visitors understanding and selection.

融入 “沉浸式互动体验”，核心区域配备五套模式的大屏，让信息传递更生动，增强参与感。

Incorporate immersive interactive experience, with large screens supporting five modes in the core area, making information transmission more vivid and enhancing participation.

空间定位脱离传统卖场属性，增设休息区域，营造 “酒店式” 放松氛围，提升参观者停留意愿。

The spatial positioning breaks away from the traditional store attribute, adding rest areas to create a hotel-style relaxing atmosphere and increase visitors willingness to stay.

动线设计特点

Traffic Flow Design Features

采用 “无强迫式” 自然引导，不设置强制路线，通过空间布局的巧妙设计实现 “导演式” 引导，兼顾参观者的自由感与观展效率。

Adopt non-compulsory natural guidance without setting mandatory routes. Through the ingenious design of spatial layout, directorial guidance is realized, balancing visitors sense of freedom and visiting efficiency.

理念

Philosophy

本展厅的设计理念围绕三大核心展开，既服务于品牌生态战略，也致力于为参观者提供极致体验。

The design

philosophy of this exhibition hall revolves around three cores, serving both the brands ecological strategy and striving to provide visitors with an ultimate experience.

理念一：

概念先行

Concept First

拒绝无目标的 “形式化设计”，设计概念深度覆盖三大关键领域。锚定品牌形象，让空间风格与品牌调性统一；适配品牌未来计划，具备前瞻性与预留空间；服务市场运营策略，通过布局与动线规划助力运营效率提升。

Reject aimless formalistic design, and the design concept fully covers three key areas. Anchor the brand image to unify the spatial style with the brand tone; adapt to the brands future plans with foresight and reserved space; serve the market operation strategy, and help improve operational efficiency through layout and traffic flow planning.

理念二：

体验优先

Experience Priority

打破传统卖场刻板印象，以 “用户体验” 为核心重构空间感知。入口场景营造 “科幻感   神秘感”，凝聚注意力并传递企业文化；核心区域打造沉浸式互动体验，增强参与感；整体空间强调放松感，降低参观者压迫感。

Break the rigid impression of traditional stores and reconstruct spatial perception with user experience as the core. The entrance scene creates a sense of science fiction   mystery to gather attention and convey corporate culture; the core area creates immersive interactive experience to enhance participation; the overall space emphasizes a sense of relaxation and reduces visitors sense of oppression.

理念三：

品质与功能融合

Integration of Quality and Function

在美学与功能的平衡中注入品质感与实用性。引入意大利高端产品与 “贵金属” 级物料，强化品牌高端定位；功能与引导一体化设计，如楼梯兼顾通行与上层空间引导功能，避免功能割裂。

Inject quality and practicality into the balance between aesthetics and function. Introduce Italian high-end products and precious metal grade materials to strengthen the brands high-end positioning; integrate function and guidance design, such as stairs that take into account both passage and upper space guidance functions, avoiding functional separation.

作为品牌高端全案生态战略模式的实践范本，展厅通过材料美学 × 整体设计 × 无忧交付，构建多维立体的销售场景，向合作伙伴释放品牌势能，打造总部地标与信心背书。

As a practical model of the brands high-end whole-solution ecological strategy, the exhibition hall constructs a multi-dimensional and three-dimensional sales scene through material aesthetics × overall design × worry-free delivery, releasing brand potential to partners, and creating a headquarters landmark and confidence endorsement.

项目平面图

项目信息

项目名称 | HBI CASA 天地墙全案生态美学中心

项目地点

佛山市禅城区南庄镇季华西路 68 号

项目面积

1000 平方米

完工时间

2025 年 7 月 2 日

主要材料

岩板、艺术涂料、木地板、智能灯光设备

主要品牌

HBI CASA

LEA、EMIL、MIRAGE、PERGO、BERTI、TASSANI、POLLCCA

设计单位

RCHA 设计集团

专案主持人

朱柏仰

专案设计师

王良雷、林荣基

平面设计

吴家欣

摄影单位

Eagle Studio 建筑空间摄影

设计师

朱柏仰 PO YANG,CHU

1990年毕业于台北 淡江大学建筑系，于1992年起担任台北暄品设计工程顾问主持设计、太一室内装修设计工程有限公司专案主持人迄今。1996年获得英国伦敦AA建筑联盟研究所建筑设计硕士(AA Graduate Diploma in Design, Architectural Association ,London)。1996年迄今，AAGDG国际建筑及都市设计联盟成员。1996年至2004年，担任台北实践大学建筑设计学系讲师。2013年担任上海暄谕装饰设计有限公司专案主持人迄今。2020年迄今，担任HBI设计院（HBI ARCHITECTS ）院长。