Coca Cola Beatbox Pavilion Pernilla - Asif
2012-07-24 00:00
架构师提供的文本描述。可口可乐披头士盒,由阿西夫汗和佩尼拉奥斯特德设计,是一个实验融合 的建筑,体育,音乐和技术,创造了惊人的感官体验。这种有远见的结构充当了一种乐器,让游客在穿过大楼时,可以把马克·罗森(Mark Ronson)和凯蒂·B(凯蒂·B)的“搬到世界任何地方的节拍”可口可乐国歌(Move to the节拍)重新组合起来。
Text description provided by the architects. The Coca-Cola Beatbox, designed by Asif Khan and Pernilla Ohrstedt is an experimental fusion of architecture, sport, music and technology that creates a stunning sensory experience. The visionary structure acts as a musical instrument, allowing visitors to remix Mark Ronson and Katy B’s ‘Move to the Beat’ Coca-Cola anthem ‘Anywhere in the World’ – as they pass through the building.
© Hufton+Crow
赫夫顿乌鸦
可口可乐披头士盒是可口可乐未来火焰运动的一部分,其目标是将聚光灯照在英国最聪明的明星身上,并激励其他年轻人追求他们的激情。
The Coca-Cola Beatbox forms part of Coca-Cola’s Future Flames campaign which aims to shine a spotlight on Britain’s brightest stars and inspire other young people to pursue their passions.
© Hufton+Crow
赫夫顿乌鸦
可口可乐花了两年时间与合作伙伴合作,包括建筑基金会,皇家艺术学院和伦敦探索实验剧院公司。这些组织共同帮助可口可乐汇集了设计、性能和技术方面最优秀的新兴人才,这是可口可乐致力于利用其赞助为鼓舞人心的年轻人-它的未来之火-发光的承诺的一部分。其结果是一个展馆,由成千上万的可口可乐未来火焰创造,体现和庆祝他们的热情,他们每天都对当地社区做出积极的贡献。
Coca-Cola has spent two years working with partners including The Architecture Foundation, the Royal College of Art and experimental theatre company London Quest. Together, these organisations have helped Coca-Cola bring together the best in emerging talent across design, performance and technology as part of its commitment to using its sponsorship to shine a light on inspirational young people – its Future Flames. The result is a pavilion that is created by, embodies and celebrates the passions of thousands of Coca-Cola Future Flames who make a positive contribution to their local communities every day.
© Hufton+Crow
赫夫顿乌鸦
位于伦敦的新兴建筑合作者,32岁的Asif Khan和31岁的Pernilla ohrstedt,在由建筑基金会管理的正式委托过程之后,被可口可乐赋予了创造性的控制权。这对充满活力的情侣设计了一个展馆,目的是通过将年轻人对音乐和体育的热情结合起来,将他们与奥运会联系起来。受可口可乐2012年伦敦全球平台的启发-搬到拍子上去-展馆的设计就像一种乐器一样。
Emerging London-based architecture collaborators Asif Khan, 32, and Pernilla Ohrstedt, 31, were given creative control by Coca-Cola following a formal commissioning process administered by The Architecture Foundation. The dynamic pair have designed a pavilion that aims to connect young people to the Games by bringing together their passions for muisic and sport. Inspired by Coca-Cola’s global platform for London 2012 – Move to the Beat – the pavilion has been designed to function just like a musical instrument.
© Hufton+Crow
赫夫顿乌鸦
其巨大的水晶正面结构是由200多个红色和白色膨胀的ETFE垫子组成,每个重力挑战面板连接起来就像一座扑克牌屋。集成在这些面板中的是专有的音频、照明和交互式传感器技术,使该架构能够嵌入格莱美奖得主马克·罗森(Mark Ronson)和水星奖提名人凯蒂·B(Katy B)为2012年伦敦举办的“世界各地”(Anywhere)可口可乐国歌中的有节奏的运动声音。他的录音来自奥运运动员的心跳、鞋子吱吱声、射中目标的箭等等。据估计,200,000名游客在到达展馆屋顶的200米路程中登上外部螺旋坡道,在那里他们将欣赏到奥林匹克公园的壮丽景色,由此引发、演奏并在音乐上混合了他的录音。坡道然后深入到展馆的中心,这将是一个互动的灯光安装创造杰森布鲁日工作室。
Its giant crystalline facade structure is made up of over 200 red and white inflated ETFE cushions, each gravity-defying panel connected like a house of cards. Integrated within these panels is proprietary audio, illumination and interactive sensor technology, enabling the architecture to be embedded with rhythmical sport sounds from GRAMMY award winning Mark Ronson and Mercury Prize nominee Katy B’s Coca-Cola anthem ‘Anywhere in the world’ for London 2012. His recordings from Olympic athletes’ heartbeats, shoes squeaking, arrows hitting a target, amongst many others, are triggered, played and musically remixed by an estimated 200,000 visitors' gestures and proximity as they ascend the external spiral ramp on a 200m journey to the pavilion's rooftop where they will enjoy spectacular views of the Olympic Park. The ramp then plunges down into the heart of the pavilion which will feature an interactive light installation created by Jason Bruges Studio.
© Hufton+Crow
赫夫顿乌鸦
杰森布鲁日工作室的空中动力装置是一个活的,呼吸灯显示,已经设计模拟释放出的泡腾腾的能量释放时,一瓶可口可乐被提供和分享。180个定制的机电一体化的“气泡”与马克·罗森的音轨同步发光。每个气泡由8个聚丙烯叶片组成,它们在各自的代码控制下错综复杂地折叠在一起。甲壳虫盒子底部的三个“欢呼声”展台上嵌入了特殊的传感器,用来探测可口可乐瓶子何时会被粘在一起,从而触发叶片和气泡在红色和白色LED照明下发光。随着参与人数的增加,这些光模式变得越来越复杂。
Jason Bruge Studio’s Aerial Dynamics installation is a living, breathing light show that has been designed to emulate the effervescent energy released when a bottle of Coca-Cola is served and shared. 180 bespoke mechatronic ‘bubbles’ glow rhythmically in time with Mark Ronson’s track. Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. Special sensors embedded in the three ‘cheers in celebration’ kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting. These light patterns become increasingly intricate as the number of participants grow.
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