从品牌字母中提炼三角体设计元素，致敬包豪斯精神，在空间中构建出独特的建筑美学。创新地融合新商业和高端零售的空间逻辑，以定制化设计凸显品牌专属感，最终营造出一个温馨、宁静且充满仪式感的高端门窗系统体验空间。

We extract triangular design elements from the brand’s letterforms as a tribute to the Bauhaus spirit, thereby constructing a unique architectural aesthetic within the space. By innovatively integrating the spatial logic of new commerce and high-end retail, and highlighting the brand’s exclusivity through customized design, we ultimately create a warm, serene and ritualistic high-end window and door system experience space.

策略原点：品牌驱动的设计思考

Strategic Origin: Brand-Driven Design Thinking

设计前期，团队从项目选址、品牌形象、市场辐射等多个维度综合考量，与品牌方共同确立体验店的定位——打造一个根植大湾区、辐射全国，并能深刻传达品牌内涵的展示体验空间。从品牌理念中提取“国际、创新、可持续发展、建筑美学、生而不凡”等关键词，作为贯穿全程的设计坐标。

In the preliminary design phase, the team conducted a comprehensive analysis from multiple dimensions including project location, brand image and market reach. Together with the brand side, we defined the positioning of the experience center — to create a demonstration and experience space rooted in the Greater Bay Area, radiating nationwide and capable of profoundly conveying the brand’s connotations. Key words such as “international, innovative, sustainable, architectural aesthetic and born extraordinary” were extracted from the brand philosophy, serving as the guiding compass throughout the entire design process.

将品牌字母中提炼出的不同三角形体转化为空间语言，运用于各个细节，使品牌符号成为可感知、可交互的体验。包豪斯学派作为现代主义建筑的重要代表，曾深刻革新门窗的设计理念、材料应用与构造逻辑，推动功能与美学的融合。因此，向包豪斯致敬成为本空间的重要叙事线索，也为品牌注入了历史纵深与美学厚度。

The diverse triangular forms derived from the brand’s letterforms are translated into spatial language and applied to every detail, turning brand symbols into a tangible and interactive experience. As an important representative of modernist architecture, the Bauhaus school once revolutionized the design concepts, material applications and structural logic of windows and doors, driving the integration of function and aesthetics. Thus, paying homage to Bauhaus becomes a crucial narrative thread of this space, endowing the brand with historical depth and aesthetic richness.

店面摒弃传统的黑白灰基调，转为大面积采用米色洞石与暖色调配色。温润的材质与色彩相互映衬，共同营造出高雅而温馨的沉浸式门窗选购空间。

Abandoning the conventional black-white-gray color palette, the store adopts large areas of beige travertine and warm color schemes. The gentle textures and harmonious colors complement each other, jointly creating an elegant and cozy immersive shopping space for windows and doors.

以 “纵向方形” 动线为脉络，构建起一套完整的递进式空间叙事。“品牌概念展示区→展示选样区→洽谈办公区” 三大核心区域被依次串联 ，引导顾客从“认知品牌”到“体验产品”，再到“深度沟通”，每一步都有相应的空间语言与情绪铺垫。

With a “vertical square” circulation as the backbone, a complete progressive spatial narrative is constructed. The three core zones — “Brand Concept Exhibition Area → Product Display and Selection Area → Negotiation and Office Area” — are connected in sequence, guiding customers from “brand cognition” to “product experience” and then to “in-depth communication”. Each step is accompanied by corresponding spatial language and emotional foreshadowing.

新商业展陈吸引力

Appeal of New Commercial Exhibition - Display

入口处，品牌三角符号被转译为三角柱体，以重复列阵形式形成富有节奏的视觉序列。视线随三角柱体的纵深引导，自然延伸进品牌概念展示区。镜面天花与两侧LED媒体屏互相映射，营造出时尚炫酷的科技氛围，与三角柱体共同构筑“新商业门头”的视觉张力。

At the entrance, the brand’s triangular symbol is translated into triangular prisms, arranged in a repeating array to form a rhythmic visual sequence. The line of sight is guided by the depth of the triangular prisms, naturally extending into the Brand Concept Exhibition Area. The mirrored ceiling and LED media screens on both sides reflect each other, creating a trendy and cutting-edge technological atmosphere. Together with the triangular prisms, they build the visual tension of a “new commercial storefront”.

概念展示区中央是一座品牌字母造型的家具，兼具品牌视觉强化与休憩功能，同时可收纳品牌手册。这一设计让品牌元素与用户产生功能性互动，在趣味体验中深化对瓦瑟的印象，使品牌认知从被动接收转为主动参与。

In the center of the Concept Exhibition Area stands a piece of furniture shaped like the brand’s letterforms. It not only strengthens the brand’s visual identity and provides a resting place, but also functions as storage for brand brochures. This design enables functional interaction between brand elements and users, deepening the impression of WAZZOR through an engaging experience and transforming brand cognition from passive reception to active participation.

入口三角柱体与品牌logo墙均采用暖调洞石，呼应自然气息，强化空间整体性。店铺的温润材质与原本偏冷感的门窗产品形成中和，唤起人们对美好家居的联想，同时衬托产品的品质感。

Both the triangular prisms at the entrance and the brand logo wall are made of warm-toned travertine, echoing the natural vibe and enhancing the spatial integrity. The gentle textures of the store neutralize the inherently cool feel of window and door products, evoking people’s longing for a beautiful home while highlighting the quality of the products.

秩序、宁静与仪式感

Order, Serenity and Ritual

建筑大师路易斯·康的杰作——萨克生物研究中心，曾以一堵斜墙与一扇窗，为研究者构建了一个面向大海、连接自然的静思之所，让人重拾内心的宁静。

Salk Institute for Biological Studies, a masterpiece by the Bauhaus architectural master Louis Kahn, once used a slanted wall and a window to create a tranquil contemplation space for researchers facing the sea and connected to nature, allowing people to regain inner peace.

图片源于网络

展示选样区以此为灵感，以秩序与宁静为基调，借极简几何与质朴材质重构空间氛围。

Inspired by this, the Product Display and Selection Area takes order and serenity as its keynote, reconstructing the spatial atmosphere through minimalist geometry and unadorned materials.

区域内多组三角斜墙分列两侧，形成凝练的秩序美感。极简几何体块与质朴水泥材质相辅相成，营造出令人沉静的氛围。壁灯点亮时，更为空间添上一抹神圣的仪式感。

Multiple groups of triangular slanted walls are arranged on both sides of the area, forming a concise and ordered aesthetic. Minimalist geometric volumes and plain cement textures complement each other, creating a calming atmosphere. When the wall lamps are turned on, they add a touch of sacred ritual to the space.

在此，设计意图不止于产品陈列，更在于营造情绪的发生场。因此，在展示选样区采用“先感受品牌氛围，再选择产品”的反向动线：由入口向内行进，是感受空间气质；回望之时，门窗产品才渐次呈现。当顾客认同空间格调，自会对产品价值产生共鸣。

Here, the design intention goes beyond product display; it aims to create a venue for emotional resonance. Therefore, a reverse circulation is adopted in the Product Display and Selection Area: “first experience the brand atmosphere, then select products”. Entering from the entrance, customers first feel the spatial temperament; when they look back, the window and door products gradually come into view. When customers identify with the spatial style, they will naturally resonate with the product value.

各式门窗产品如高端零售品般铺陈于墙面，令选品过程超越单调的“看样”，而是升华为富有仪式感的“美学筛选”。

Various window and door products are displayed on the walls like high-end retail goods, elevating the selection process from a monotonous “sample viewing” to a ritualistic “aesthetic selection”.

定制三角壁灯、兼具收纳与休憩功能的多功能长台椅，进一步强化品牌三角符号，也让选样体验更舒适便捷。

Custom triangular wall lamps and multi-functional long benches that combine storage and seating further reinforce the brand’s triangular symbol, making the product selection experience more comfortable and convenient.

有温度的沟通与互动

Warm Communication and Interaction

体验店最深处设置了产品场景体验区——“阳光房”，作为洽谈空间。其中，方形茶几创新性地采用天窗产品制成，既是实用台面，也可随时转换为技术展示窗口，使产品功能变得更真实可触。

At the innermost part of the experience center lies the product scenario experience area — the “Sunroom”, which serves as the negotiation space. The square coffee table is innovatively made of a skylight product, functioning not only as a practical tabletop but also as a dynamic technical display window at any time, making the product functions more tangible and accessible.

阳光房居于区域中央，自然将其余空间自然划分成三角区块。斜顶天花延续三角符号，使品牌元素深度融入空间塑造。

Centrally located in the area, the Sunroom naturally divides the remaining space into triangular zones. The sloped ceiling continues the triangular symbol, deeply integrating brand elements into spatial shaping.

店内还特别设置了一处茶室，营造更有温度的对话场域。空间采用三角形围合布局，不仅赋予其独特的视觉感受，更是品牌“三角”核心符号的空间外化。中间是专属定制的三角茶台，贴合围坐品茗时的各种需求，进一步拉近品牌与顾客之间的距离。

A tea room is specially set up in the store, creating a warmer venue for communication. Adopting a triangular enclosed layout, the space not only boasts a unique visual effect but also serves as a spatial manifestation of the brand’s core “triangular” symbol. In the middle stands a custom-made triangular tea table, catering to various needs during tea-tasting sessions and further narrowing the distance between the brand and customers.

系统性设计，塑造完整品牌体验

Systematic Design for a Holistic Brand Experience

在瓦瑟系统门窗大湾区旗舰店项目中，空间与家具、壁灯遵循统一的品牌叙事逻辑，形成完整而系统的体验闭环。这不仅打造了鲜明的品牌专属感，也成为该项目的显著亮点。

In the project of WASER System Doors - Windows Greater Bay Area Flagship Store, the space, furniture, and wall lamps follow a unified brand narrative logic, forming a complete and systematic experience loop. This not only creates a distinct sense of brand exclusivity, but also stands out as a remarkable highlight of the project.

多款家具均为定制设计，以当代手法融合几何形体，将品牌视觉系统自然融入产品之中。部分家具更创新性地嵌入了门窗产品元素，进一步凸显空间的品牌特质。通过空间与定制家具的整体结合，顾客能在沉浸式体验中，与品牌建立起自然而深入的互动。

A variety of furniture pieces are custom-designed, integrating geometric forms with contemporary techniques to naturally incorporate the brand’s visual system into the products. Some furniture items even innovatively embed elements of door and window products, further highlighting the brand attributes of the space. Through the holistic integration of the space and custom furniture, customers can engage in natural and in-depth interaction with the brand in an immersive experience.

右滑查看 ➙

结语

Conclusion

设计，让品牌被看见，被感知，被记住。

Design makes the brand seen, felt and remembered.

这不仅仅是一个空间，它更是瓦瑟品牌面向大湾区、面向未来的一座灯塔——持续地传递价值，深化情感联结，并最终为品牌的长远发展，注入源源不断的能量。

This is more than just a space; it is a beacon for the WAZZOR brand facing the Greater Bay Area and the future — continuously conveying value, deepening emotional connections and ultimately injecting a steady stream of energy into the brand’s long-term development.

项目信息

Information

项目名称：

瓦瑟系统门窗大湾区旗舰店

Project Name:

Wazzor

System Doors - Windows Greater Bay Area Flagship Store

项目面

积：

268m²

Project Area: 268m²

完工时间：

2025

Completion Time: 2025

项目地点：

中国深圳宝能第一空间

Project Location: Shenzhen Baoneng First Space, China

设计总监：

徐庆良

Design Director:

Terry Xu

设计团队：

黄缵全、黄家略

Design Team: Huang Zuanquan, Huang Jialüe

图纸深化：

和作舍深化设计

Detailed Drawing Design: And Design

材料供应：

瓦瑟系统门窗、费罗娜水泥瓷砖、艺涂馆艺术涂料、集光照明设计、戴尼斯特石材、创维商用科技、玛顿兄弟木作

Material Supply: Wazzor System Doors - Windows, Florina, Youtop, Jiguang Lighting Design, Dynasty Stone, Skyworth Business, Marton Brother

施工单位：

黄辉精工空间工作室

Construction Unit: Huang Hui Precision Space Studio

软装设计：

良行文化

Soft Furnishing Design: Masanori Art

装品牌：

VIPP、SINGCHAN DESIGN

Soft Furnishing Brands: VIPP, SINGCHAN DESIGN

产品设计：

正方良行设计

Product Design: Masanori Designs

项目摄影：

欧阳云

Project Photography: Ouyang Yun

视频制作：

STORY故事映画

Video Production: STORY Film Studio